BRAIN Staff

All articles by BRAIN Staff

May 20, 2014

DRAPER, Utah (BRAIN) — The valley south of Salt Lake City is simultaneously one of the fastest changing regions of Utah  and one where the old ways stubbornly persist. 

Posted in Retail News
May 20, 2014

LOS ANGELES (BRAIN) — Industry veteran Jackson Lynch has joined Pure Fix Cycles in the newly created position of director of marketing and brand strategy.

Posted in Industry News
May 20, 2014

AUBURN, Wash. (BRAIN) — Ortlieb’s High-Visibility Line of bags will ensure that motorists see you as you transport precious cargo. In the dark, the complete bag becomes a reflector when illuminated by headlights.

Posted in New Products
May 20, 2014

SALT LAKE CITY (BRAIN) — BRAIN's second Dealer Tour of 2014 gets underway Tuesday as BRAIN editors, sponsors and guests set out on bikes to visit shops around Utah's capital.

Posted in Industry News
May 19, 2014

CHICAGO (BRAIN) — Timbuk2 on Friday celebrated the opening of its new retail store in Chicago, the fourth U.S. location for the bag and accessories brand and first east of the Mississippi.

Posted in Retail News
May 19, 2014

BOULDER, Colo. (BRAIN) — The third annual CycloFemme rides held May 11 to mark Women's Global Cycling Day were held in 303 communities worldwide, the organization announced Monday.

Posted in International
May 19, 2014

BOULDER, Colo. (BRAIN) — Tim Johnson's Ride on Chicago (formerly Tim Johnson's Ride on Washington) is preparing for the annual five-day bike tour benefiting PeopleForBikes.

Johnson, a pro cyclocross racer, and 24 other riders will get underway May 29 in Kansas City, finishing in Chicago June 2.

Posted in Industry News
May 19, 2014
The Butler GPS fits the ROX 10.0.

ST. CHARLES, Ill. (BRAIN) — Sigma is now offering two "out-front" mounts for its ROX cycling computers, called the Butler GPS and the Butler 2450 STS.

Posted in New Products
May 16, 2014
Detroit Bikes' new B-Type frame

DETROIT, Mich. (BRAIN) — In order to offer a better fit for smaller riders, American bike manufacturer Detroit Bikes has announced it will begin production on a new frame style, the B-Type, early next week.

Posted in Industry News
May 16, 2014

PORT COQUITLAM, British Columbia (BRAIN) — Norco’s new 2015 Threshold ’cross race bike is heavily influenced by the B.C. brand’s mountain bike heritage, with through-axles both front (15-mil) and rear (12-mil), disc brakes, snappy handling and a sub-1,000-gram, laterally stiff carbon frame.

Posted in New Products

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