BRAIN Staff
All articles by BRAIN Staff
March 20, 2014
STOCKHOLM (BRAIN) — The Bookman Cup Holder is intended to be a simple and attractive way to help city cyclists who also happen to be coffee enthusiasts.
Posted in New Products
March 19, 2014
Sales director calls it "a long-range strategic change."
NEWBURY PARK, Calif. (BRAIN) — Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31.
Posted in Industry News
March 19, 2014
Hawley also now distributing Osmo products
FAIRFAX, Calif. (BRAIN) — Osmo Nutrition has been named the new official hydration sponsor of next month's Sea Otter Classic in Monterey, Calif. Osmo will be served exclusively at all feed zones on course and be offered onsite to athletes and attendants.
Posted in Industry News
March 19, 2014
LOS ANGELES (BRAIN) — Pure Fix Cycles adds to its premium fixed-gear line with the new Coolidge drop-bar bike.
Posted in New Products
March 18, 2014
SEATTLE (BRAIN) — Specialty outdoor retailer and member co-op REI has reported record annual sales of $2 billion for 2013. According to its year-end earnings statement, the company's sales were up 5.9 percent from $1.9 billion in 2012.
Posted in Retail News
March 18, 2014
PARK CITY, Utah (BRAIN) – Online retailer Backcountry.com is launching its first pro mountain bike team. The four-person squad will race in cross-country and stage races across North America this year. The team also expects to compete at the Mongolian Bike Challenge.
Posted in Retail News
March 18, 2014
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is starting distribution of HED Cycling products this week, the companies announced Tuesday.
Posted in Industry News
March 18, 2014
ANCHORAGE, ALASKA (BRAIN) — Fatback Bikes has hired mountain bike racer and industry vet John "Fuzzy" Mylne as brand manager.
"Fuzzy brings years of racing, riding, and industry expertise to the table," said Fatback owner and designer Greg Matyas. Mylne most recently worked for Niner Bikes.
Posted in Industry News
March 18, 2014
A blog by Fred Clements, the executive director of the National Bicycle Dealers Association.
Is there a better way for brands to receive meaningful feedback? There is now.
Posted in Opinion/Analysis
March 18, 2014
NEWBURY PARK, Calif. (BRAIN) — Liv/giant has hired Amanda Schaper as its global product marketing specialist. Schaper will work with Liv/giant's global marketing and product development teams on product strategies, positioning, messaging and launch plans for Liv/giant bikes and gear.
Posted in Industry News
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