BRAIN Staff
All articles by BRAIN Staff
July 7, 2014
New offices are in downtown and about a third the size of its Vista facility.
VISTA, Calif. (BRAIN) — Electra Bicycle Company is planning to move closer to the coast by fall. The Southern California-based company, which was acquired early this year by Trek, announced that it will move back to the beach where the brand was started more than 20 years ago.
Posted in Industry News
July 7, 2014
BOULDER, Colo. (BRAIN) — Be the first to donate $15,000 to the proposed U.S. Cycling Monument here and you could ride away with the bike that Bernard Hinault rode to victory in the 1985 Tour de France.
Posted in Industry News
July 7, 2014
Original company dates back 40 years.
MADISON, Wis. (BRAIN) — Saris is celebrating the 25th anniversary of ownership by Chris and Sara Fortune, who bought the then-15-year-old rack company Graber Products in 1989 and renamed it Saris.
Posted in Industry News
July 7, 2014
SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has unveiled a new aero road helmet. The Star Pro features "Active-Aero" technology, allowing riders to regulate airflow, temperature and aero efficiency on the fly with a simple slider mechanism that opens or closes its vents, the company says.
Posted in Product/Tech
July 7, 2014
PHILADELPHIA (BRAIN) — Fuji released its new aero road bike at a press event in England prior to the start of the Tour de France, where it is being raced in some stages by the NetApp-Endura team.
Posted in Product/Tech
July 4, 2014
$350 kicks weigh just 175 grams.
SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design on Friday announced its new Empire SLX road shoe, which will go on sale this fall for $350.
Posted in Product/Tech
July 3, 2014
BOULDER, Colo. (BRAIN) — "Étape: 20 Great Stages from the Modern Tour de France," is a new book by Richard Moore that weaves first-person interviews with cycling's great riders to assemble a "dream team" of the best Tour de France stages in modern history.
Posted in New Products
July 3, 2014
TORONTO (BRAIN) — A very distant corporate relationship between Interbike, BRAIN and Gates CarbonDrive has been severed.
Posted in Industry News
July 3, 2014
SAN FRANCISCO (BRAIN) — The Industrial Designers Society of America has awarded an International Design Excellence Award (IDEA) to the Timbuk2 Mission Cycling Raider Pack, a commuter backpack developed by Timbuk2 in collaboration with San Francisco's Mission Cycling Club.
Posted in Industry News
July 3, 2014
BOULDER, Colo. (BRAIN) — When the Tour de France kicks off this weekend, the Trek Factory Racing Team will be promoting the U.S. bike advocacy group PeopleForBikes.
Posted in International
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