BRAIN Staff
All articles by BRAIN Staff
June 18, 2014
BERKELEY, Calif. (BRAIN) — The bike industry stepped up to contribute $75,000 to the National Interscholastic Cycling Association this spring, allowing NICA to bring in a matching grant from the Dick's Sporting Goods Foundation. The result is a $158,000 check from the foundation.
Posted in Industry News
June 17, 2014
KENT, Wash. (BRAIN) — Lapierre North America plans to offer its new downhill bikes in North America next year, including its DH Team and DH 727 models.
Lapierre's World Cup team is already racing on the 27.5-inch wheeled bikes.
Posted in Product/Tech
June 17, 2014
INDIANAPOLIS (BRAIN) — Silca is sponsoring a collegiate cycling team near the historic brand's new home in Indiana.
Posted in Industry News
June 17, 2014
SAN DIEGO (BRAIN) — NiteRider Technical Lighting has promoted Robin Jacoway to executive vice president and hired Jim Boisdenghien as vice president of sales.
Jacoway, formerly the company's director of sales and marketing, will continue to steer the brand's marketing efforts, the company said.
Posted in Industry News
June 17, 2014
ST. PAUL, Minn. (BRAIN) — Park Tool is offering a new set of three multi-purpose picks, which the company says are good for a wide variety of detail work on bikes.
Posted in New Products
June 17, 2014
Shipping schedule to be interupted in late June prior to the launch.
BOULDER, Colo. (BRAIN) — CatEye America will soon turn on a new software system that the company said will improve its communication with dealers and its sales reps. The company also said its shipping schedule will be interupted in late June as it prepares to turn on the new system.
Posted in Industry News
June 17, 2014
FORT COLLINS, Colo. (BRAIN) — Niner Bikes is launching a new cyclocross model, the BSB 9 RDO, which joins the RLT 9 as the mountain bike brand's second drop-bar bike.
Posted in Product/Tech
June 17, 2014
MISSOULA, Mont. (BRAIN) — The American Association of State Highway and Transportation Officials (AASHTO) has added 800 miles of designated bike routes to its U.S. Bicycle Route System.
Posted in Industry News
June 17, 2014
STOCKHOLM, Sweden – Protective gear maker POC is auctioning four custom Cervélo bikes to benefit the Spinalis Foundation, a Sweden-based organization that supports research and treatment development for spinal cord injuries.
Posted in International
June 16, 2014
SANDY, Utah (BRAIN) — Reynolds Cycling has hired Verde Brand Communications to handle its PR, social media, marketing and advertising, effective immediately.
Posted in Industry News
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