BRAIN Staff

All articles by BRAIN Staff

Pure Fix opens European office, expands US staff

September 2, 2014

ROTTERDAM, The Netherlands (BRAIN) — California-based manufacturer Pure Fix Cycles announced this week that is has opened a corporate office in Europe.

Posted in International

Easton launches superlight tubular road wheels

September 2, 2014
Updates to clarify how spokes are replaced.
The spokes on each side of the wheel, along with their hub ring, can be replaced.

Editor's note: This story was originally published Aug. 27. This version is updated to clarify how the E100 spokes are replaced in case of damage. We also added a photo of the spoke ring and the new rim shape.

Posted in Product/Tech

Eurobike Odds & Ends, Part 2

September 2, 2014
Espresso maker sets Italian booth on fire, baggy bibs for roadies, Lightweight's concept commuter and more.
A fire forced Gipiemme and Plastotex to relocate their displays.

FRIEDRICHSHAFEN, Germany (BRAIN) — 2014 may be the Year of the Return of the Concept Bike, at least at the Eurobike show. In addition to the BMC concept bike we wrote about earlier this week, on Tuesday we took a look at a full-suspension, extensively "connected" concept road from Canyon.

Posted in International

Felt beefs up staff, hires Specialized executive

August 29, 2014

IRVINE, Calif. (BRAIN) — Jesse Porter, a former executive at Specialized, has joined Felt Bicycles as its director of sales for the Western region. Also joining the company is Mark Hodge as controller and chief financial officer.

Posted in Industry News

Eurobike odds & ends: Only in Europe, or coming to America?

August 28, 2014
GoPro's doggy cam mount is for action dogs, Euro or otherwise.

FRIEDRICHSHAFEN, Germany (BRAIN) — Some say that what you see at Eurobike is coming to the U.S. market soon — maybe as soon as next month's Interbike show (like the GoPro doggy camera mount), or maybe in a matter of years (electric unicycles? Well, maybe someday).

Posted in Product/Tech

A new color for Park's iconic truing stand (guess which color?)

August 28, 2014
At Eurobike, the company is showing a flood of new products, including a cure for internal routing headaches.
The powder-coated TS-2.2 is less expensive than its chrome brother.

FRIEDRICHSHAFEN, Germany (BRAIN) — Park Tool has made a change to one of its most iconic shop tools, the TS-2.2 truing stand. More precisely, the Minnesota manufacturer is offering a new version of its professional-quality truing stand in a powder-coated finish in its trademark shade of blue.

Posted in Product/Tech

CamelBak goes enduro with new padded hydration packs

August 27, 2014
The CamelBak Kudo.

FRIEDRICHSHAFEN, Germany (BRAIN) — CamelBak is chasing the enduro rider with two new packs with padded inserts and other features designed for the race discipline.

Posted in Product/Tech

Northwave/Michelin collaboration leads to three all-mountain shoe models

August 27, 2014
The Dolomites Evo

FRIEDRICHSHAFEN, Germany (BRAIN) — A collaboration between Michelin and Northwave has resulted in two new mountain bike sole models being used on three new Northwave shoes for next season.

Posted in Product/Tech

Shimano shows new road shoe and PRO handlebars at Eurobike

August 27, 2014
The new Shimano R321W

FRIEDRICHSHAFEN, Germany (BRAIN) — Timed for the opening of the Eurobike show here this week, Shimano has announced a new top-tier road shoe and some new handlebar, stem and seatpost options offered in its PRO brand.

Posted in Product/Tech

Eurobike opens on reports of good weather

August 26, 2014

FRIEDRICHSHAFEN, Germany (BRAIN)—Coming off a mild winter and beautiful spring, the German market has experienced an increase in sales and market experts expect the positive trend to continue through the remainder of the year.

Posted in International

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