BRAIN Staff

All articles by BRAIN Staff

September 19, 2014

BOULDER Colo. (BRAIN) — The Outdoor Industry Association on Friday came out in support of the introduction of the U.S. Optimal Use of Trade to Develop Outerwear and Outdoor Recreation (OUTDOOR) Act in both houses of Congress.

Posted in Industry News
September 19, 2014

VISTA, Calif. (BRAIN) — Electra Bicycle Company is bolstering its Men’s Attitude cruiser collection with the new Moto model — which the Trek-owned brand describes as “a blend between a cruiser, mountain bike and BMX racer” designed for more aggressive riders.

Posted in New Products
September 18, 2014

SAN FRANCISCO (BRAIN) — Strava has released a new version of its mobile running and cycling app that incorporates weekly goals to help athletes track and improve their performance.

Posted in Product/Tech
September 17, 2014

ATLANTA (BRAIN) — Fitness app and product maker Wahoo Fitness has added the TICKR X heart rate monitor to its workout wearable line.

Posted in New Products
September 17, 2014
Traffic is busy in second year at venue, but consumer day appears to fizzle; official figures due later this week.

LAS VEGAS (BRAIN) — Interbike’s earlier date this year — the show’s second edition at the Mandalay Bay Convention Center — appears to have been a hit with most exhibitors and attendees.

Posted in Industry News
September 17, 2014

SANDY, Utah (BRAIN) — Reynolds Cycling has made two key staffing changes, promoting Travis Erwin to the newly created role of European general manager and hiring Lori Barrett as U.S. national sales manager.

Posted in Industry News
September 16, 2014
Updated.

LAS VEGAS (BRAIN) — Gita Sporting Goods, Campagnolo and BH Bikes are each reporting bike thefts coming out of last week's Interbike show here.

Gita, the U.S. importer of Pinarello, said someone swiped a new Pinarello Dogma F8 from its display at Interbike's OutDoor Demo.

Posted in Industry News
September 15, 2014

BROOKLYN (BRAIN) — Brett Cleaver, formerly of Ritte Cycles, has joined Brooklyn-based Sommerville Sports Cyclewear to represent the company in South California.

Posted in Industry News
September 15, 2014
The Parachute is said to be the lightest ASTM full face on the market.

FOXBOROUGH, Mass. (BRAIN) — Todson, Inc. is now importing helmets from the Italian brand MET.

MET, based in the Italian Alps, was founded in 1987 but this is the first time the brand has been sold in the U.S. Todson founder Neal Todrys said MET is one of the top three brands in Europe.

Posted in International
September 15, 2014

BOSTON (BRAIN) — QBP is now distributing bike-specific custom insoles from currexSole. 

Posted in Industry News

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