BRAIN Staff
All articles by BRAIN Staff
June 4, 2018
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components has bought Machines for Freedom, a women's cycling clothing brand founded four years ago by Jennifer Kriske. The brands will remain separate and Specialized described the purchase as "a bold investment in women's leadership."
Posted in Industry News
June 1, 2018
The Canadian bike brand also works with IBDs on a similar program.
TORONTO (BRAIN) — In what may be the first program of its kind, Velofix will visit KindHuman's online bike buyers to take measurements before an order is completed. After the bike arrives, the mobile service provider returns to do final assembly.
Posted in Industry News
June 1, 2018
BOULDER, Colo. (BRAIN) — The United Nations has designated Sunday, June 3 as the inaugural World Bicycle Day. Events are being planned around the world, including a gathering of international leaders at United Nations headquarters in New York City.
Posted in International
June 1, 2018
EMPORIA, Kan. (BRAIN) — Enve unveiled its new G Series gravel racing wheels at the Dirty Kanza's All Things Gravel expo here on Friday.
The series includes two wheelsets: the G23 (700c) and G27 (650b).
Posted in Product/Tech
June 1, 2018
BURNSVILLE, Minn. (BRAIN) — Otso's new Waheela S steel gravel frame features a custom lower headset spacer that maintains the frame geometry whether used with a rigid fork or a suspension fork like Fox's F32AX gravel fork.
Posted in Product/Tech
June 1, 2018
REXFORD, N.Y. (BRAIN) — Prestacycle's new TorqRatchet has a number of features to make it easy to work around bikes, including the ability to loosen bolts and screws without damaging the torque beam.
Posted in New Products
May 31, 2018
WATKINSVILLE, Ga. (BRAIN) — Tifosi Optics has hired Dave Snow as its West Coast/Canada sales manager for the sunglass brand’s bike, run and golf specialty business.
Posted in Industry News
May 31, 2018
VeloAngle measures the angle between points on the bikes, instead of using the typical X-Y coordinate system.
LAKE ORION, Mich. (BRAIN) — VeloAngle is a new bike fitting and setup tool that allows users to quickly record and duplicate bike setup. The product is being marketed to retailers, bike fitters, race team mechanics and consumers.
Posted in New Products
May 30, 2018
ST-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada and Continental Tire have signed a multi-year distribution agreement for Canada. OGC will share Canadian distribution responsibilities with Highway Two and will be the sole Canadian-based supplier of Continental cycling products.
Posted in Industry News
May 30, 2018
CABDA West is planned for the Del Mar Racetrack.
CHICAGO (BRAIN) — After reviving its long-dormant regional trade show in 2015, the Chicagoland Area Bicycle Dealers Association is looking to build on the show's success, adding an event in San Diego in January 2019.
Posted in Industry News
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