WILTON, Conn. (BRAIN) — Cannondale has launched a new website with features that allow consumers to research which nearby retailers have the bike they want in stock, among other new features.
Cannondale worked with SmartEtailing to link its dealer network to the website to provide real-time visibility of inventory in stock at retailers. The Cannondale website also recently received a rebrand and update, and the company said it has seen a "dramatic increase" in visitors this year.
"We have a responsibility to meet the needs of the modern-day consumer and his or her ever-changing expectations, as well as helping our IBD partners by driving riders through their doors," said Nick Hage, the general manager of Dorel Sports' Cycling Sports Group for the U.S.
Cannondale calls the new features the RIDE (Rider Integrated Dealer Experience) Interface.
"Consumers expect convenience, exceptional customer service and a personalized experience at every stage of the purchase funnel, and we're confident the RIDE Interface will have an immediate and positive impact on consumers and retailers alike," Hage said.
