BRAIN Staff
All articles by BRAIN Staff
February 25, 2015
SANTA MONICA, Calif. (BRAIN) — Young nutritional brand Bonk Breaker is sponsoring and supplying its first UCI ProTour team for this season: The Cannondale-Garmin squad.
Posted in Industry News
February 25, 2015
SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Louis Garneau has sold four of his own paintings at $20,000 each to support Team Rwanda, the country's national cycling team, which is composed of young survivors of the 1994 genocide.
Posted in Industry News
February 25, 2015
BREMBATE, Italy (BRAIN) — Cervélo co-founder Gerard Vroomen has teamed with René Wiertz — the current president and CEO of 3T — to buy the component company.
Posted in Industry News
February 25, 2015
SANDY, Utah (BRAIN) — Reynolds Cycling is offering a carbon-rim disc brake wheel for gravel-riding and cyclocross, the ATR (All Terrain Road) Disc Brake wheel.
Posted in New Products
February 25, 2015
BROOKLYN, N.Y. (BRAIN) — Sommerville Sports is now offering its custom clothing customers a special deal on helmets and sunglasses from the Italian brand SH+.
Posted in Industry News
February 24, 2015
QBP awards Jenson USA's CEO and DT Swiss at Frostbike.
BLOOMINGTON, Minn. (BRAIN) — At its Frostbike event last weekend, QBP bestowed its 2015 Clay Mankin Award on Mike Cachat, the CEO of Jenson USA in Riverside, Calif. The Mankin award recognizes retailers who inspire others with their commitment to bicycle advocacy, industry growth and their passion for cycling.
Posted in Industry News
February 24, 2015
An industry veteran says the industry needs to come together to meet the needs and wants of consumers.
Posted in Retail News
February 24, 2015
SEATTLE (BRAIN) — REI now has Ghost bikes available at its stores and its website.
Posted in Retail News
February 24, 2015
CARLSBAD, Calif. (BRAIN) — Ridley Bikes has hired Lift Creative Studios to handle public relations and specific marketing projects in North America this year.
Lift's founder Steve Driscoll has previously handled marketing at Mavic, Velomax/Easton and Flite Controls.
Posted in Industry News
February 24, 2015
LOUISVILLE, Colo. (BRAIN) — For a limited time, a special laminated version of the 2015 Wheels Manufacturing derailleur hanger chart is available at no charge to IBDs in the U.S.
Posted in New Products
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