BRAIN Staff
All articles by BRAIN Staff
March 4, 2015
SAN DIEGO (BRAIN) —Maxima Racing Oil has signed an exclusive agreement with Live to Play Sport to handle distribution of the Maxima Bike line throughout Canada. Canadian IBDs and suspension service centers will now have access to the entire Maxima Bike product line.
Posted in Industry News
March 4, 2015
RICHMOND, Victoria, Australia (BRAIN) — Light and accessories brand Knog is launching an online film competition and festival that will award $15,000 worth of prizes to winning filmmakers who chronicle their nighttime adventures.
Posted in International
March 4, 2015
PARK CITY, Utah (BRAIN) — POC has plucked Robb Wolf from its independent sales rep force and named him North American bike sales manager.
Posted in Industry News
March 4, 2015
Port slowdown has little effect on fiscal-year earnings but is expected to have an adverse impact in early 2015.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp.’s sales rose 12.5 percent last year to $306.7 million despite a 1 percent decline in mountain bike product sales as the company’s first-quarter acquisition of aftermarket suspension distributor Sport Truck contributed to a 39 percent surge in sales of powered vehicle products for the full year.
Posted in Industry News
March 4, 2015
GREENSBORO, N.C. (BRAIN) — Cycling tech blog Bikerumor.com has added three new writers from diverse backgrounds, spreading its geographical reach in the process.
Posted in Industry News
March 3, 2015
ATLANTA (BRAIN) — The 2015 Dealer Tour of Atlanta got underway Tuesday as BRAIN editors, tour sponsors and guests visited four bike shops and one running retailer in Atlanta and Decatur, Ga.
Posted in Retail News
March 3, 2015
ELKTON, Md. (BRAIN) — Gore Bike Wear has signed Hawley LLC as its U.S. distribution partner. The brand’s products will also continue to be available to retailers direct from Gore.
Posted in Industry News
March 3, 2015
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic already had plenty to celebrate as its 25th edition approaches in April. Now the annual Monterey festival is also reveling in surging numbers for exhibitor sales (up 45 percent), athlete registration (up 17 percent) and camping reservations (up 23 percent).
Posted in Industry News
March 3, 2015
ST. PAUL, Minn. (BRAIN) — Park Tool has hired industry veteran Karl Wiedemann as the company's new director of marketing and communications. Wiedemann was most recently the communications and sponsorship manager for Thule.
Posted in Industry News
March 2, 2015
MISSOULA, Mont. (BRAIN) — Adventure Cycling Association has released its Bicycle Route 66 map set, charting the course for cyclists to travel the famous corridor from Chicago to Los Angeles on roads appropriate for cycling, including sections of the historic highway. The 2,486-mile route is covered in a specially designed six-map set, allowing cyclists to tour the whole thing or ride a few sections.
Posted in New Products
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