BRAIN Staff
All articles by BRAIN Staff
March 6, 2015
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycles will distribute Pioneer's power meters, computers and accessories to its P.R.O. Road Retailers, the company announced Friday. Pioneer sponsors the Germany-base Team Giant-Alpecin pro road team.
Posted in Industry News
March 6, 2015
Update: Affected distributor ‘surprised and disappointed’ at decision.
CHICAGO (BRAIN) — SRAM announced Friday that it will reduce the number of distributors selling its components effective May 23, eliminating Olympic Supply Co., Hans Johnsen Co., Downeast Bicycle Specialists, Wilson and Action Bicycle. Hans Johnsen owns both Downeast and Wilson.
Posted in Industry News
March 6, 2015
LONDON (BRAIN) — Online cycling and fitness entertainment platform Zwift has brought aboard former professional racer Jens Voigt of Germany and current World Tour pro Laurens Ten Dam of the Netherlands as its first two ambassadors.
Posted in International
March 6, 2015
DENVER (BRAIN) — Rudy Project has signed on with the Toughman Half Triathlon Series as official helmet and sunglass sponsor. The 10-race series travels across the U.S., challenging athletes of all abilities with a 1.2-mile swim, 56-mile bike and 13.1-mile run.
Posted in Industry News
March 6, 2015
SILVER CITY, N.M. (BRAIN) — Race directors of the Tour of the Gila are putting out the call for angel sponsors after the 28-year-old stage race’s title sponsor pulled its investment early this week. If new sponsors don’t emerge, the April 29 race in Silver City, N.M., may have to be canceled, organizers added.
Posted in Industry News
March 6, 2015
SEATTLE — Nuun has released its co-branded four-pack of electrolyte sports drink tablets in collaboration with PeopleForBikes, with proceeds to be donated to the advocacy organization.
Posted in New Products
March 5, 2015
ATLANTA (BRAIN) —
Watch for full coverage of the Dealer Tour in BRAIN's April 1 edition.
Posted in Retail News
March 5, 2015
IRVINE, Calif. (BRAIN) — SureStop — formerly known as Slidepad Technologies — has relocated from the Silicon Valley city of Palo Alto to Southern California in order to position the company closer to customers and partners, and has hired Al Nordin as its new CEO.
Posted in Industry News
March 5, 2015
FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing’s rolling summertime festival, Tour de Fat, will travel to 10 cities this year to raise money for local nonprofits and celebrate the two-wheel lifestyle.
Posted in Industry News
March 5, 2015
OGDEN, Utah (BRAIN) — WickWërks has brought on Southern California branding and advertising agency The Creative Bar for a complete rebrand in an effort to expand their reach in the market.
Posted in Industry News
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