BRAIN Staff
All articles by BRAIN Staff
March 18, 2015
WATERLOO, Wis. (BRAIN) — Trek has updated its top-of-the-line Boone and Crockett cyclocross race bikes, adding new colors and graphics, new drivetrain and hydraulic brake options and a 15mm front thru-axle on disc brake models.
Posted in Product/Tech
March 18, 2015
TAIPEI, Taiwan (BRAIN) — WTB is introducing several new products including the brand's lightest saddle to date, a carbon tubeless-compatible mountain bike rim, and a 27.5-plus enduro tire.
Posted in Product/Tech
March 18, 2015
CHICAGO (BRAIN) — SRAM is making a big push for 148mm OLD rear spacing on mountain bikes, which the company says produces a stiffer wheel and allows the drivetrain to be shifted to the right, further increasing clearance for wider tires and other advantages.
Posted in Product/Tech
March 18, 2015
LONDON (BRAIN) — Zwift has appointed Steve Beckett as VP of marketing and customer acquisition. Beckett will begin immediately and will be based in London.
Posted in Industry News
March 18, 2015
TAIPEI, Taiwan (BRAIN) — While exports of Taiwan-made bicycles took a minor dip in 2014, the export of LED cycling lights registered a 41 percent increase as cyclists paid more attention to their safety, according to government data released at the opening of Taipei Cycle on Wednesday.
Posted in International
March 17, 2015
The accessories brand is already established in Europe, Asia and other regions.
SANTA CRUZ, Calif. (BRAIN) — Supacaz has opened a facility here to service retailers in the U.S., Canada, Mexico, and the Caribbean.
Posted in Industry News
March 17, 2015
GRAND JUNCTION, Colo. (BRAIN) — DT Swiss has opened a sales office in Temecula, Calif. The company said the new office was a "logical and planned next step in our further globalization efforts."
Posted in Industry News
March 17, 2015
CHANHASSEN, Minn. (BRAIN) — Life Time Fitness, Inc. has agreed to be purchased by the private equity firms Leonard Green & Partners and TPG in a deal valued at more than $4 billion. Other key investors include LNK Partners and Bahram Akradi, Life Time's chairman, president and CEO.
Posted in Industry News
March 17, 2015
MINNEAPOLIS (BRAIN) — Kinetic has launched a major update to inRide, its power training app that is used with Kinetic trainers.
Posted in New Products
March 17, 2015
MADISON, Wis. (BRAIN) — PowerTap is branching out from its power meter rear hub to new products: a power meter pedal and chainring.
Posted in Product/Tech
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