BRAIN Staff
All articles by BRAIN Staff
March 3, 2015
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic already had plenty to celebrate as its 25th edition approaches in April. Now the annual Monterey festival is also reveling in surging numbers for exhibitor sales (up 45 percent), athlete registration (up 17 percent) and camping reservations (up 23 percent).
Posted in Industry News
March 3, 2015
ST. PAUL, Minn. (BRAIN) — Park Tool has hired industry veteran Karl Wiedemann as the company's new director of marketing and communications. Wiedemann was most recently the communications and sponsorship manager for Thule.
Posted in Industry News
March 2, 2015
MISSOULA, Mont. (BRAIN) — Adventure Cycling Association has released its Bicycle Route 66 map set, charting the course for cyclists to travel the famous corridor from Chicago to Los Angeles on roads appropriate for cycling, including sections of the historic highway. The 2,486-mile route is covered in a specially designed six-map set, allowing cyclists to tour the whole thing or ride a few sections.
Posted in New Products
March 2, 2015
INDIANAPOLIS (BRAIN) — Silca has expanded options for its wooden countertop displays and is offering retailers a seasonal margin boost on the sets with its “Spruce Up for Spring” program.
Posted in Retail News
March 2, 2015
LAGUNA HILLS, Calif. (BRAIN) — The March 1 issue of Bicycle Retailer and Industry News includes coverage of efforts to control international pricing, a landmark new study on cycling participation commissioned by PeopleForBikes, and a feature on bike retailers setting up shop in mixed-use “hub” environments.
Posted in Industry News
March 2, 2015
SOUTHAMPTON, United Kingdom (BRAIN) — U.K.-based cycling commentary, PR and production company Cyclevox has introduced an online women’s cycling video channel: Voxwomen.
Posted in International
March 2, 2015
NORTHVALE, N.J.— Building on the success of its popular Bicycle Test Ride Experience program on the East Coast, Jamis Bicycles is broadening its reach by taking the program west of the Mississippi.
Posted in Industry News
March 2, 2015
BOULDER, Colo. (BRAIN) — CatEye America has revised its unilateral minimum advertised price policy. The new policy, effective March 9, includes updated 2015 MAP sale windows, a revision to the enforcement paragraph and a current "Premium Products: price list.
Posted in Industry News
March 2, 2015
Thirty-four percent of Americans 3 and older bicycled at least once in the past year, survey reports.
BOULDER, Colo. (BRAIN) — A new study commissioned by PeopleForBikes has found that roughly one in three Americans rode a bike at least once in the past year — a significantly higher rate of participation than previous research from other sources has shown.
Posted in Studies/Reports
March 2, 2015
BIG FLATS, N.Y. (BRAIN) — Stan’s NoTubes has named Chris Currie creative director. An industry veteran, Currie has experience in Web development, marketing, sales management, graphic design, business development and customer service.
Posted in Industry News
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