BRAIN Staff
All articles by BRAIN Staff
April 14, 2015
NEW YORK (BRAIN) — Eddy Merckx Cycles USA has launched an outside sales team following its transition from consumer direct sales back to IBD sales in the U.S. The company said the transition has been successful as it now has more than 80 retail locations.
Posted in Industry News
April 14, 2015
Accessory brand also announces a new MAP policy.
BLOOMINGTON, Minn. (BRAIN) — QBP is now the exclusive U.S. distributor for Birzman's tools and accessories. QBP has distributed the brand for about 18 months; the exclusive agreement is new.
Posted in Industry News
April 14, 2015
AIGLE, Switzerland (BRAIN) — The International Cycling Union (UCI) has decided to allow teams to test disc brakes in a limited number of road races this season and next, with an official introduction of road discs scheduled for the 2017 season.
Posted in International
April 14, 2015
BLOOMINGTON, Minn. (BRAIN) — U.K.-based lock brand Hiplok is now being distributed in the U.S. by QBP and Cyclone Bicycle Supply.
The two distributors will carry the brand's wearable locks, including the new Hiplok GOLD and DC.
Posted in Industry News
April 14, 2015
LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA.
Posted in International
April 13, 2015
FERNDALE, Wash. (BRAIN) — Bicycle Technologies International will distribute Anvl Components' full product line, the companies announced Monday.
Posted in Industry News
April 13, 2015
ORANGE, Calif. (BRAIN) — Sport legends Chris McCormack and Timo Bracht will each speak at this summer's Global Conference, an event produced by Triathlon Business International.
The event is July 9-11 in Roth, Germany, in conjunction with the Challenge Roth triathlon.
Posted in International
April 13, 2015
GREENVILLE, S.C. (BRAIN) — Women’s-specific bike shop Pedal Chic will host a series of events for female riders during the Bikeville Classic Pro Criterium and Team Trial in Greenville, S.C., April 17-19.
Posted in Retail News
April 13, 2015
BOULDER, Colo. (BRAIN) — Specialized and Shimano were the top vote getters in multiple categories in BikeRadar's 2015 Most Wanted Awards.
Posted in International
April 13, 2015
BOULDER, Colo. (BRAIN) — Members of The Bike Cooperative will soon be able to tell what products are selling at retail across the Co-op's membership, via data from participating Co-op members aggregated by The NPD Group. Co-op members will also have access to industry-wide category-level sales data from the NPD.
Posted in Industry News
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