BRAIN Staff
All articles by BRAIN Staff
April 14, 2015
LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA.
Posted in International
April 13, 2015
FERNDALE, Wash. (BRAIN) — Bicycle Technologies International will distribute Anvl Components' full product line, the companies announced Monday.
Posted in Industry News
April 13, 2015
ORANGE, Calif. (BRAIN) — Sport legends Chris McCormack and Timo Bracht will each speak at this summer's Global Conference, an event produced by Triathlon Business International.
The event is July 9-11 in Roth, Germany, in conjunction with the Challenge Roth triathlon.
Posted in International
April 13, 2015
GREENVILLE, S.C. (BRAIN) — Women’s-specific bike shop Pedal Chic will host a series of events for female riders during the Bikeville Classic Pro Criterium and Team Trial in Greenville, S.C., April 17-19.
Posted in Retail News
April 13, 2015
BOULDER, Colo. (BRAIN) — Specialized and Shimano were the top vote getters in multiple categories in BikeRadar's 2015 Most Wanted Awards.
Posted in International
April 13, 2015
BOULDER, Colo. (BRAIN) — Members of The Bike Cooperative will soon be able to tell what products are selling at retail across the Co-op's membership, via data from participating Co-op members aggregated by The NPD Group. Co-op members will also have access to industry-wide category-level sales data from the NPD.
Posted in Industry News
April 13, 2015
KENT, Wash. (BRAIN) — Seattle Bike Supply has launched a new program to support cycling advocacy organizations that are focused on growing participation in North America.
The first recipient of support from the program is Trips for Kids.
Posted in Industry News
April 13, 2015
OLATHE, Kan. (BRAIN) — Garmin released details of the next generation of its Virb action cameras on Monday. The two new camera models will be available this summer.
Posted in New Products
April 10, 2015
WILMINGTON, Del. (BRAIN) — Blue Bicycles continues to expand its U.S. salesforce with additional reps in key territories.
"We continue to grow and see our independent reps as a critical way to serve our customers," said Steve Harad, the CEO of Blue Bicycles.
Posted in Industry News
April 10, 2015
SIMI VALLEY, Calif. (BRAIN) — Haibike plans to show a new Yamaha motor-driven collection of e-bikes at next week's Sea Otter Classic, which will mark the one-year anniversary of the Accell brand's introduction to the U.S. market.
Posted in International
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