BRAIN Staff

All articles by BRAIN Staff

Detroit Bikes to manufacture New Belgium Brewing bikes

April 1, 2015

DETROIT (BRAIN) — Detroit Bikes has announced a deal with New Belgium Brewing to produce 2,415 bikes to promote the beer maker's Fat Tire Amber Ale.

Posted in Industry News

New BRAIN covers the Manifesto, handmade show and the Atlanta bike market

April 1, 2015

LAGUNA HILLS, Calif. (BRAIN) — The latest print edition of Bicycle Retailer & Industry News includes coverage of Interbike's "Manifesto," a document that came out of this winter's IBD Summit in Arizona.

Posted in Retail News

The Bike Cooperative adds Nutcase Helmets to offerings

March 31, 2015

PORTLAND, Ore. (BRAIN) — The Bike Cooperative is adding Nutcase Helmets to its product lineup. The co-op's 330 members will be able to order the helmets and take advantage of the brand's sales incentives and support this spring.

Posted in Industry News

Today's the deadline to apply for inclusion in America's Best Bike Shops awards

March 31, 2015

COSTA MESA, Calif. (BRAIN) — Midnight Tuesday is the deadline for bike shops to apply to be considered for the 2015 America's Best Bike Shops awards, a program of the National Bicycle Dealers Association.

Posted in Retail News

Shimano introduces Flat-Mount road bike hydraulic calipers, new Tiagra and new wheels

March 31, 2015
The BR-RS805 caliper is Ultegra grade.

IRVINE, Calif. (BRAIN) — Shimano is introducing its first road hydraulic brake calipers that are compatible with the Flat Mount disk caliper mounting system it announced last year and which will be used on some 2016 model year bikes that will be hitting the market soon.

Posted in Product/Tech

Panaracer's new tires are affordable four-season fatties

March 31, 2015

BOULDER, Colo. (BRAIN) — Panaracer's new Fat B Nimble tire range is being marketed as an affordable "hard-wearing four seasons tire." 

Posted in New Products

SRAM expands Guide brake line with Ultimate model

March 31, 2015
The new Guide Ultimate set in Arctic Gray.

CHICAGO (BRAIN) — SRAM is expanding its Guide mountain bike disc brake line with the addition of the Guide Ultimate brakes, which promise improved performance and lighter weight than the origin

Posted in Product/Tech

Colorado's USA Pro Challenge adds three-day women's race

March 31, 2015

BRECKENRIDGE, Colo. (BRAIN) — Colorado's pro road state race, the USA Pro Challenge, announced Tuesday that it would include a three-day women's stage race this year in conjunction with the seven-day men's race.

Posted in Industry News

Dog Ears replaces worn-out Garmin head unit tabs

March 30, 2015

LOGAN, Utah (BRAIN) — Dog Ears is an aluminum replacement for the quarter-turn mount plastic tabs used on many Garmin bike computers, including the Edge 500 series.

Posted in New Products

Highway Two hires Vince Marcotte as new sales rep in British Columbia

March 30, 2015

ALISO VIEJO, Calif (BRAIN) — Highway Two hired Vince Marcotte as a new sales rep in British Columbia. 

Posted in Industry News

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