VANCOUVER, Wash. (BRAIN) — The Gravity Cartel, the U.S. sales and service office for Spank Industries and iXS protective gear, has signed pro mountain bike racer Eric Carter.
“EC” will be racing on Spank components and iXS helmets, pads and clothing for this year as well as being an ambassador to the brands at events throughout Southern California and beyond. Carter will also help the brands with R&D testing on new products that are in the works from both companies
Victor Sandrin, U.S. sales manager for The Gravity Cartel, said, “I have known of Eric through racing for a long time, and on a more personal level for the past three years, and he is the ultimate pro. Always willing to talk to fans, give advice to young racers and is a great ambassador to the sport. When we started talking more about him riding for us I could tell he understood the business side of this sport better than most and what brands need from a guy like him.”
Carter said, “At this stage of my cycling career I feel the most important thing is to align myself with people I know and trust and working with solid companies that I believe offer long-term relationships. When Victor at The Gravity Cartel asked me to be a part of the family the decision was easy. Knowing Victor, his work ethic and the integrity he possess made the decision simple.
“The current lines of Spank Components and IXS Protective Gear are solid brands that are gaining traction in the North American markets,” he added. “The process of how these products go from concept to market place allows for a quick development timeline and product revision to continually meet consumer demands.”
Carter is also an outside sales rep for Marin Bikes. He can be reached at ec@marinbikes.com. Sandrin can be reached at victor@thegravitycartel.com.
