BRAIN Staff
All articles by BRAIN Staff
March 29, 2016
MILL VALLEY, Calif. (BRAIN) — DMAC — a new wool lifestyle clothing brand founded by Dave McLaughlin, a well-known member of the bike racing community — has reached its intial $12,000 startup goal on Kickstarter with about two weeks remaining in the campaign.
Posted in Industry News
March 29, 2016
BOULDER, Colo. (BRAIN) — Organizers say they've registered more than 200 attendees for next month's Bicycle Leadership Conference, which will be held April 12-14 in Monterey, California.
Posted in Industry News
March 28, 2016
ATLANTA (BRAIN) — Wahoo has issued a firmware update to its ELEMNT GPS bike computer, adding several new functions that work with some Shimano Di2 groups and SRAM's eTap drivetrain. The new firmware also adds support for muscle oxygen sensors.
Posted in Product/Tech
March 28, 2016
The eBay seller plans a national trade-in program for bike shops.
BOULDER, Colo. (BRAIN) — The Pro's Closet's founders have sold a minority stake in the company to the investment firm Range Light LLC for $2.5 million and are preparing to launch its used bike trade-in program nationally.
Posted in Retail News
March 28, 2016
LOUISVILLE, Colo. (BRAIN) — Wheels Mfg. is offering shops free laminated wall charts of its derailleur hangers and bottom bracket offerings. The charts are free with any shop order that includes a wall chart between now and April 30.
Posted in New Products
March 28, 2016
SEATTLE (BRAIN) — Nuun is working with The Conservation Alliance to offer a co-branded Nuun Active Hydration 4-pack, with a portion of sales benefitting the Alliance while bringing exposure to the group.
Posted in New Products
March 28, 2016
RAPID CITY, N.D. (BRAIN) — Strider Bikes is working with the Raising Cane's Chicken Fingers franchise in Lincoln, Nebraska, to give away 120 Strider Bikes to local youth.
Raising Cane's is hosting a Giveaway Party to hand out the bikes on April 17 at their restaurant.
Posted in Industry News
March 25, 2016
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike plans a new showcase area and dedicated neighborhood on the show floor to help raise the profile of domestic manufacturers.
Posted in Industry News
March 25, 2016
BOULDER, Colo. (BRAIN) — Implementing a succession plan that has been in the works for years, SmartEtailing founders Barry Brenner and Mark Graff announced their retirement this week.
Posted in Industry News
March 25, 2016
CHICOUTIMI, Quebec (BRAIN) — Canadian bike maker Devinci Cycles is planning a bigger push into the California market. The company recently signed on a sales agency in San Diego that will provide six reps to cover the territory.
Posted in Industry News
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