SAN FRANCISCO (BRAIN) — Strava has updated its mobile apps with Live Segments, so athletes who use the company's app can see, in real time, when they are approaching a favorite segment and if they are on pace for a personal record or KOM.
The updates is available on the iOS and Android apps for Strava Premium members. It offers visual and audio cues and is similar to the Live Segments feature that Garmin added to some of its devices last summer.
"Last July, we launched Live Segments for Garmin cycling computers and saw that athletes really enjoyed the feature. We wanted to extend that positive experience to the millions of athletes who use their phone for riding and running," says Aaron Forth, Strava's chief product officer.
As athletes approach a starred segment or a popular segment, the app screen automatically changes to Live Segments mode. Athletes will see a map of the upcoming segment including a notification bar with segment name and start location. As they get closer to the start of the segment, the notification bar turns from black to orange. Once the segment starts, Premium athletes then see their current effort in the center of the screen, their personal record on the left and the KOM, QOM or CR on the right. After the segment, the screen summarizes their results and then returns to live stats.
