MORGAN HILL, Calif. (BRAIN) — Julian Coffey, the former publisher of Pinkbike and previous marketing director at Race Face, has signed on at Kali Protectives as vice president of business development.
Coffey, who after five years left Pinkbike in January of this year, will oversee brand management, sales and marketing for Kali.
"Kali makes the most advanced helmets on the market, and I want to be a part of that. Riders deserve to know about a company that consistently leads the way in safety," Coffey said.
Kali owner Brad Waldron said, "Julian has been a Kali supporter from day one. We are releasing some extremely forward-thinking technology in 2017, and in a very short time he has launched a new website, opened fresh distribution channels and rolled out some successful initiatives to support those upcoming products. We're stoked on our new teammate from British Columbia. I'm excited about what we have coming up and I love riding in Canada!"
Coffey can be contacted at julian@kaliprotectives.com.
