BRAIN Staff
All articles by BRAIN Staff
December 7, 2016
TRYSIL, Norway (BRAIN) — Norwegian helmet and apparel brand Sweet Protection has appointed Verde Brand Communications as its public relations and communications agency of record.
Posted in Industry News
December 6, 2016
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now the exclusive U.S. importer and distributor for carbon forks from Italian manufacturer Columbus Tubing.
Posted in Industry News
December 6, 2016
UPDATED. Company plans to open concept stores in prestigious capital cities.
GREENWICH, Conn. (BRAIN) — Italy's Pinarello bike brand has been purchased by L Catterton, a U.S.-based private equity firm. The luxury brand conglomerate LVMH, the owner of Louis Vuitton and other brands, is a part owner of L Catteron. A purchase price was not released.
Posted in International
December 6, 2016
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will offer its Women's Internship Program again in the summer of 2017.
The company said the program offers interns the opportunity to gain valuable professional experience and leadership skills.
Posted in Industry News
December 6, 2016
BERKELEY, Calif. (BRAIN) — GU Energy Labs has announced a new packaging sleeve for Gu Energy Chews. The sleeve now carries a stack of eight individual Energy Chews that each deliver 20 calories.
Posted in New Products
December 5, 2016
NEW TAPEI CITY, Taiwan (BRAIN) — Arofly is a tiny device that installs on a bike valve stem and, the company says, senses and calculates data including speed, cadence, power, ride time, ascent and other factors. It transmits data wirelessly via Bluetooth to a smart phone app.
Posted in New Products
December 5, 2016
MEBANE, N.C. (BRAIN) — A new chain lube that promises hundreds of miles of clean, low-friction lubrication comes from a private/public partnership with North Carolina State University.
Posted in Product/Tech
December 5, 2016
BIRMINGHAM, England (BRAIN) — For customers who have passions for English-made leather saddles, West Coast skate-inspired footwear and Southwestern-inspired art, Brooks England and Vans have collaborated on a new line of Brooks accessories and Vans footwear.
Posted in New Products
December 5, 2016
LAGUNA HILLS, Calif. (BRAIN) — The new issue of Bicycle Retailer & Industry News, arriving in a subscribers' mailboxes this week, features coverage of our most recent Dealer Tour, which visited retailers and other industry members in North and South Carolina.
Posted in Retail News
December 2, 2016
CHICAGO (BRAIN) — Abus Mobile Security Inc. has hired Oris Intel to monitor its minimum advertised pricing policy for its line of locks and helmets.
Posted in Industry News
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