BRAIN Staff

All articles by BRAIN Staff

December 20, 2016

LYON, France (BRAIN) — Shimano Europe has announced plans to open a new distribution center here to serve its French and Italian customers. It will be the third distribution center for Shimano in Europe, joining locations in the Netherlands and Poland.

Posted in International
December 20, 2016
Will Ross winning the 2016 Fat Bike Birkie race.

VALLEJO, Calif. (BRAIN) — For the 2017 season, Wren Sports will sponsor the 9:ZERO:7 Factory Team, which includes Alaska's Will Ross, one of the most successful fat bike racers in the U.S.

Posted in Industry News
December 20, 2016

AUSTIN, Texas (BRAIN) — Organizers of the 2017 Triathlon Business International Conference have announced more speakers and agenda items for the event, which will be held Jan. 22-24 in Dallas.

Posted in Industry News
December 20, 2016

LAKEWOOD, Calif. (BRAIN) — Tern has chosen an unusual way to deliver the Vektron bike to crowd-funding backers: through its dealers.

Posted in Industry News
December 20, 2016

SANTEE, Calif. (BRAIN) — Sidi's U.S. distributor, Ciclista America, has released a supplement brochure showing the additional shoe colors and pricing available in the U.S. for the 2017 season. 

Posted in New Products
December 19, 2016

MAJORCA, Spain (BRAIN) — A racer from Little Rock, Arkansas, will join the Canyon/SRAM Women's World Tour team for 2017 after being chosen from about 1,200 women who showed their talent on the Zwift indoor cycling application this year.

Posted in International
December 19, 2016

CHARLOTTE, N.C. (BRAIN) — Bike2020.com, an online marketplace for new, closeout and overstock bikes for pickup at local bike shops, has announced an upgrade of the site that includes an expanded platform for advertising by bike industry brands.

Posted in Industry News
December 19, 2016

ALLENTOWN, Pa. (BRAIN) — The National Bicycle Dealers Association has renewed its contract with the Gluskin Townley Group to produce the NBDA's annual U.S. Bicycle Market Overview.

Posted in Studies/Reports
December 19, 2016

ATLANTA (BRAIN) — Wahoo Fitness is working with dealers around the world to install KICKR Experience Stations at 150 locations. The Experience Stations include a KICKR trainer and display integrated with the Zwift online cycling app so consumers can test out the system. 

Posted in Retail News
December 19, 2016

VANCOUVER, British Columbia (BRAIN) — Mobile bicycle repair franchiser Velofix said it is ending 2016 with 300 percent revenue growth over last year. The company added 44 new shops in the year, bringing its total to 89 franchise territories covered.

Posted in Retail News

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