BRAIN Staff

All articles by BRAIN Staff

Environmental Goods Agreement negotiations stall

December 7, 2016
PeopleForBikes says global tariff reductions on bicycles and components are unlikely to be enacted soon.

BOULDER, Colo. (BRAIN) — International negotiations to reduce tariffs on products that help the environment — including bikes and components — have stalled.

Posted in International

Sweet Protection signs Verde for PR and brand communications

December 7, 2016

TRYSIL, Norway (BRAIN) — Norwegian helmet and apparel brand Sweet Protection has appointed Verde Brand Communications as its public relations and communications agency of record.

Posted in Industry News

BTI named exclusive US importer and distributor of Columbus carbon forks

December 6, 2016

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now the exclusive U.S. importer and distributor for carbon forks from Italian manufacturer Columbus Tubing.

Posted in Industry News

Pinarello sold to private equity firm involving LVMH

December 6, 2016
UPDATED. Company plans to open concept stores in prestigious capital cities.

GREENWICH, Conn. (BRAIN) — Italy's Pinarello bike brand has been purchased by L Catterton, a U.S.-based private equity firm. The luxury brand conglomerate LVMH, the owner of Louis Vuitton and other brands, is a part owner of L Catteron. A purchase price was not released.

Posted in International

QBP offers women's internship program for 2017

December 6, 2016

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will offer its Women's Internship Program again in the summer of 2017.

The company said the program offers interns the opportunity to gain valuable professional experience and leadership skills.

Posted in Industry News

Gu offers new larger packaging for Energy Chews

December 6, 2016

BERKELEY, Calif. (BRAIN) — GU Energy Labs has announced a new packaging sleeve for Gu Energy Chews. The sleeve now carries a stack of eight individual Energy Chews that each deliver 20 calories.

Posted in New Products

Arofly says its 10-gram device can read power, speed, cadence and other factors

December 5, 2016

NEW TAPEI CITY, Taiwan (BRAIN) — Arofly is a tiny device that installs on a bike valve stem and, the company says, senses and calculates data including speed, cadence, power, ride time, ascent and other factors. It transmits data wirelessly via Bluetooth to a smart phone app.

Posted in New Products

New nano-particle chain lube is product of university research

December 5, 2016

MEBANE, N.C. (BRAIN) — A new chain lube that promises hundreds of miles of clean, low-friction lubrication comes from a private/public partnership with North Carolina State University.

Posted in Product/Tech

Brooks and Vans collaborate with artist Taka Hayashi on limited edition saddles and shoes

December 5, 2016

BIRMINGHAM, England (BRAIN) — For customers who have passions for English-made leather saddles, West Coast skate-inspired footwear and Southwestern-inspired art, Brooks England and Vans have collaborated on a new line of Brooks accessories and Vans footwear.

Posted in New Products

What will Trump mean for the bike biz? New BRAIN issue looks at that, along with Carolinas Dealer Tour and CycloFest coverage

December 5, 2016

LAGUNA HILLS, Calif. (BRAIN) — The new issue of Bicycle Retailer & Industry News, arriving in a subscribers' mailboxes this week, features coverage of our most recent Dealer Tour, which visited retailers and other industry members in North and South Carolina.

Posted in Retail News

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