BRAIN Staff

All articles by BRAIN Staff

BPSA approves e-bike staff training program

December 14, 2016

BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association e-bike committee, chaired by Larry Pizzi of Raleigh Electric, approved a budget this week to create 10 two-minute training videos to help e-bike retail staff better serve this emerging market.

Posted in Industry News

Bianchi and UWC end distribution relationship in Thailand

December 14, 2016

TREVIGLIO, Italy (BRAIN) — Bianchi has announced its decision to end UWC's distribution of the Bianchi brand in Thailand.

"Bianchi and UWC market strategies and visions have evolved since they began to work together over 10 years ago and it is the right moment to end their cooperation," Bianchi said.

Posted in International

MRP offers Ramp Control Cartridge for Fox 34 forks

December 14, 2016

GRAND JUNCTION, Colo. (BRAIN) — Following its introduction of its Ramp Control Cartridge for RockShox forks earlier this year, MRP is now offering cartridges for 2016 model year and newer Fox 34 forks, including models with the FIT4 and GRIP dampers.

Posted in New Products

NBDA hires Gluskin Townley to conduct 2016 Specialty Channel Study

December 13, 2016

ALLENTOWN, Pa. (BRAIN) — The National Bicycle Dealers Association has hired The Gluskin Townley Group to conduct the 2016 edition of the association's annual Specialty Channel Retailer Research Study. The 2016 study will be published at the end of the first quarter of 2017.

Posted in Studies/Reports

G. Joannou Cycles announces online sales program for Nirve Bicycles

December 13, 2016
Nirve bikes now available online with delivery through IBDs.

NORTHVALE, N.J. (BRAIN) — G. Joannou Cycles, the owner of Nirve Bicycles, has announced a new online sales program for the brand called All-Access. The Nirve line will now be available direct to consumers online with final delivery and fulfillment taking place at a local bicycle shop of the buyer's choice.

Posted in Industry News

The Bike Cooperative adds Honey Stinger as supplier partner

December 13, 2016

MANCHESTER, N.H. (BRAIN) — Honey Stinger has joined The Bike Cooperative as the newest supplier partner of the retailer co-op.

Posted in Industry News

JET Roll offers Wild Weasel 2.0 Joker tool wrap

December 13, 2016

FREEHOLD, N.J. (BRAIN) — Just Enough Tools (JET) has relased a new version of its JET Roll MTB, the Wild Weasel 2.0 Joker. The tool wrap is designed for multi-purpose, all conditions use; road, gravel, touring, or trail.

Posted in New Products

Bike Transit and BCycle agree to strategic alliance; Trek invests in Bike Transit

December 13, 2016
The companies worked together on the Las Vegas bike-share program.

MADISON, Wis. (BRAIN) — Bicycle Transit Systems and BCycle have agreed to a strategic alliance to offer bike share operations and equipment. Trek Bicycle — BCycle's owner — has made an equity investment in Bicycle Transit Systems as part of the alliance.

Posted in Industry News

Kinetic lowers dealer direct pricing in Europe

December 13, 2016

MINNEAPOLIS, Minn. (BRAIN) — Trainer brand Kinetic has announced dealer-direct pricing with better margins and quick delivery from its European warehouse. The reduced pricing is available on the full trainer line, including the new Rock and Roll | Smart Control.

Posted in International

John Bradley leaving VeloNews, Competitor Group

December 12, 2016

BOULDER, Colo. (BRAIN) — John Bradley is leaving Competitor Group Inc., where he is editor in chief of VeloNews and senior vice president of media for all CGI's titles. He is leaving to join a tech start-up.

Posted in Industry News

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