BOULDER, Colo. (BRAIN) — With ads costing over $5 million per 30-second spot, any appearance in a Super Bowl ad is worth something, right? PeopleForBikes staffers put in some screen time Sunday to see how many bicycles they could spot during the game.
They found bikes in six ads, far exceeding the expectations of most BRAIN readers who voted in our web poll last week. You can read about where they saw the bikes in a blog post on the PeopleForBikes site today.
