Announcements

Asheville, NC – Cane Creek Cycling Components has announced that, in 2019, they achieved higher sales in dollars than in any other year in the company's twenty-eight-year history.

 Costa Mesa, CA Release: February 7, 2020. For Immediate Release

 Highway Two, the exclusive distributor of many premium cycling brands in North America announces that Ryan Borders has assumed the role as President of Highway Two, LLC as of September 17, 2019.

The festival will bring all types of cyclists together this summer in Saalbach – Austria's biggest bike region

BOULDER, Colo. February 6, 2020 – Outdoor Industry Association (OIA) is excited to announce Lise Aangeenbrug as its new executive director.

Chico, CA (February 2020) – Dynaplug is partnering with ECHOS Communications for PR and Marketing services.

Project Bike Tech (PBT) was founded in 2008 by Berri Michel, co-owner of The Bicycle Trip in Santa Cruz, CA. "We saw the auto shop programs turning out mechanics from the high schools, and we thought, why not bike mechanics?"

Lévis, Québec, 6 February 2020 - Distributions Lyncée has added the Birzman line of accessories to its catalog of products and is now distributing the brand throughout Canada.

If you've been waiting on the fence about a new Niner, this is the year to take the leap! We're stoked to announce that all bikes bought after Sept 1, 2019 are eligible for our limited lifetime warranty.

USA BMX now offering access to Spot’s customized, flexible, and affordable accident insurance for just $8 per month.

(Austin, Texas) - Today Spot, the Austin-based injury insurance provider disrupting the insurance industry, and the world's largest BMX racing organization, USA BMX, announced a partnership designed to benefit BMX racers of all ages from the United States and Canada.

Philadelphia, PA — BikeCo LLC is financially sound and ready to start the new year with new investment focusing in multiple fronts. This includes new collaborations and a reimagined focus on the brand for future success.

SRAM announces the opening of a second RockShox factory-direct service location in Colorado Springs, CO. The new service center, which officially opened January 2, 2020, supports the western half of the US, and supplements the original service location in Indianapolis, IN.

(Italy, Jan 2020) - Full Speed Ahead, producer of world-class bicycle components for road cycling and mountain biking, partner cycling brand Vision, focused on wind resistance and performance enhanced products, and leading cycling saddle manufacturer Prologo have all selected Myagi, as their new digital brand educat

(Salt Lake City, UT – February 3, 2020) - Trust Performance, innovators in suspension technology, announced today the "Swap to the Future" program, a trade-in trade-up program that provides riders up to a $500 rebate on a Trust Performance suspension product.

Distributors of Unior Bike Tools, Euro Tool Works, have been appointed as the exclusive US distributor for the famous UK made brand which specialises in cleaning, lubrication and maintenance products.

Attendees to Experience True Freedom via Mixed Surface Rides

Seattle, WA —Full Speed Ahead & Vision are offering their Employee Purchase discount program to employees in the outdoor industry looking for the latest products and technology across all bicycle categories.

Santa Cruz, CA – February 3, 2020

As the director and co-founder of the largest women's mountain-biking club in the country, Wendy Engelberg represents over 3,000 Southern California and Arizona female riders. So when super-influencer Engelberg chooses a bike, her endorsement carries serious weight.

Wolfpack North America announces BTI (Bicycle Technologies International) is now distributing the Wolfpack brand of premium Bicycle tires. Tires are in-stock and available on the BTI website.

3 February, Holstebro, Denmark: With effect from 1st February 2020, CeramicSpeed, the leading ceramic bearing manufacturer and drivetrain efficiency expert, are servicing the German market via a dealer-direct approach.

Madison, WI – February 3, 2020 – Pacific Cycle, a division of Dorel Industries, Inc. (TSX: DII.B, DII.A), today announced Mike Miranda has joined the team as a Director of Sales focusing on the Walmart business for Pacific Cycle Group.

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