New York, N.Y., Friday, April 22, 2022 - Today Hammerhead, innovators of cycling technology and makers of the Karoo 2 cycling computer, and Suunto, known for their world-renowned GPS multisport watches and training tools, announced a collaborative partnership.
The partnership offers cyclists and multisport athletes a seamless solution for managing performance tracking, training efforts, and route finding. Athletes can now ride with their Karoo 2 and run, swim, and hike with their Suunto watch. All workouts from these devices are now visible in the Suunto App for performance analysis and can be shared to 200 other tools to further expand performance benefits.
Effective immediately, Hammerhead customers can connect their Suunto and Hammerhead accounts via the Hammerhead Dashboard. Most notably, riders who connect their accounts will gain live access to Suunto Heatmaps which allows cyclists to find and follow the most popular paths, as identified by other users. The Karoo 2 is the first non-Suunto branded device that can be used to upload directly to the Suunto App, and is the first cycling computer to illustrate popular paths, called heatmaps, in real time. Additionally, like the Karoo 2 itself, the Heatmaps will continue to improve as riders themselves contribute directly by reviewing their favorite routes explored in the Suunto App, thus benefiting other athletes.
"We are very excited to partner with Suunto. The opportunity to work with a heritage brand with more than 80 years of experience is a huge opportunity for our fast growing startup. With this partnership we hope to build on our mission to inspire and empower all people to unlock their athletic potential." - Pieter Morgan, Hammerhead CEO and Co-Founder.
"For Suunto, this cooperation continues the path of building an ecosystem where the Suunto community gets to enjoy new tools – both digital and physical – from the best sports and outdoor brands. We share the same passion to provide the best solutions for people to explore and enjoy the outdoors and to push their own limits. By joining forces with Hammerhead we believe we can provide a lot of value and the latest innovations to our customers in a rapid and agile manner." -Heikki Norta, Suunto CEO
To celebrate the collaboration, the brands have partnered with pro athletes Freddy Ovett, Sami Sauri, Greg Hill, Maghalie Rochette, Christian Meier, Lucy Bertholomew, Jochen Mesle, and Max Kroneck.
In addition to these athletes, Hammerhead and Suunto, along with Komoot, have invited all multisport athletes across the globe to participate in the #SeeTheAdventureAhead Earth Challenge. For eligible activities shared to Instagram, Facebook, and/or Komoot between April 22 - May 11, 2022, Hammerhead, Suunto, and Komoot will commit to planting 10,000 trees with the Tree Nation Charity.
To learn more visit: https://www.hammerhead.io/
About Hammerhead:
Hammerhead® is a cycling technology company with a mission to inspire & empower all people to unlock their athletic potential through cycling. Launched in 2013, Hammerhead raised over $14 Million from prominent investors including NEXT VENTŪRES, KB Partners, Primary, and Chris Froome. Hammerhead currently operates as a stand-alone brand within the SRAM® portfolio.
About Suunto
Pioneering exploration has been in Suunto's DNA since 1936, when Suunto founder Tuomas Vohlonen invented a way to produce more accurate compasses for his orienteering adventures. Today Suunto is one of the leading outdoor sports watch brands that equips runners, hikers and cyclists around the world. The outdoor multisport watches are manufactured in Finland using 100% renewable energy.
