Announcements

Funds From USA Cycling's Initiative on the Platform Will Support the Establishment of Cycling Programs at Historically Black Colleges & Universities and Tribal Colleges and Universities

Tagged DEI and Sustainability
Upstart bike-shipping brand well ahead of schedule; will begin shipping nationwide next week with a group of renowned brands.

Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage on January 25th with its fully-built, ready-to-ride bike shipping service.

Mühltal, 18/01/2021: Riese & Müller, manufacturers of premium E-Bikes and Cargo Bikes, published its first Social Responsibility Report at the end of 2020.

BERN HELMETS PLANS FOR FUTURE EVOLUTION WITH EXPANDED TEAM, NEW HEADQUARTERS AND PROPRIETARY TECHNOLOGY

Founder Dennis Leedom Leads Seasoned Team Leveraging Outdoor, Winter Sports and Micromobility Growth; New Carbon Fiber and 2.0 Helmet Series Debut this Month

Sales of 3T bars and stems moving in house from Vittoria Industries North America

Bergamo, Italy, January 15, 2021 - LAS Helmets, an Italian helmet company of high-end cycling helmets, announces the appointment of a new North American distributor, Albabici, LLC.

SANTA CRUZ, Ca. — Praxis Cycles is delighted to announce that Vanessa Seelaus has been promoted to Global Purchasing Manager.

An industry veteran with a stellar bicycle retail background, Seelaus has excelled as Praxis USA Inside Sales and Tech Support Rep going on four years.

Denver, Colo. (January 14, 2021) — The Colorado Classic® presented by VF Corporation, America's premier women's only racing event, today announced its plans to return to racing in 2022 and not hold an event in 2021.

Keili comes to Bike Utah via Bozeman, Montana , where she most recently served as the Development Manager for the Southwest Montana Mountain Bike Association. No stranger to Utah, Keili received her Non-Profit Academy for Excellence Certificate from the University of Utah.

Ames, Iowa: Cycle Force Group has released an expanded line up of Joey Bikes, a dedicated children's bike brand, of kids' bikes for 2021, which are in stock and ready to ship. The new models include new 8-speed geared options as well as a lower price point line of 12", 14", 16", 18" and 20" wheeled models.

Taipei Cycle and TaiSPO will be the first physical cycling and sporting goods show since the pandemic

Molly Stack stoked to bring more smiles per mile.
Molly Stack joins Singletrack Trails as general manager.

[Grand Junction, CO]: Singletrack Trails Inc, a leading designer and creator of sustainable shared-use trails, today announced that Molly Stack will be joining Singletrack Trails as General Manager, effective January of 2021.

Hildebran, NC, January 5th, 2020 - DeFeet announced it has completed development on a new sock design, the Decompressor Medical.

(Lexington, SC) — January 11, 2021 — HLC announced today the addition of Leatt and Swagman to their US product offering. Limited inventory for both brands is available now at hlc.bike, but dealers can place backorders to ensure priority when more arrives.

Tagged Distributor news

SRAM Dealer Service Direct (DSD) has officially become SRAM Technical Support (STS) as of January 1, 2021. SRAM’s STS group provides technical service and support to anyone, including dealers, distributors, OEM’s, and riders.

Quality Bicycle Products announces the launch of its 2021 Dealer's Choice partnership program. As Q's flagship strategy uniting participating brands with retailers, Dealer's Choice rewards retailers with powerful incentives while growing ridership and overall industry health.

PNW offers lifetime warranty on existing and future products.

SEATTLE, Wash., January 6, 2021 - PNW Components announced today that their products will now be covered under a lifetime warranty.

David Kudo

January 5, 2021, Mississauga – EuCan Distribution Inc., exclusive distributor of CUBE bikes and accessories in Canada, is proud to announce the appointment of David Kudo as Account Manager, responsible for the Quebec and Ontario region.

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) today announced that it has appointed Tim Godfrey as Chief Marketing Officer.

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