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BTI’s Margin Booster Now Easier to Join

Published February 1, 2023

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(Feb 1 - Santa Fe, NM) During the month of February, technical products distributor BTI is temporarily lowering the threshold to enter its Margin Booster program from $750 to $400. This change follows the recent announcement that BTI lowered its free  shipping threshold from $450 to $400 to help shops reduce the impact of shipping costs on their bottom line.   

BTI’s Margin Booster is a quarterly program that provides extended dating and variable discounts by brand. Margin Booster features over 70 participating brands with discounts ranging from 4 to 10%. For the current February through April window, June 1 dating is available with larger buy-ins.  

“With dealers facing strong headwinds this season, Margin Booster’s low buy-ins, bigger margins, dating options, and fast turns can help shops make it through to spring in a healthier financial condition,” says Christian Ahrens, BTI’s Sales Manager. “There’s never been a better time to try the program." And, with brand buy-ins starting at just $30 shops can lock-in recurring discounts for the whole quarter.   

Shops can learn more about Margin Booster here {}. To apply for an account with BTI, visit


About BTI
Bicycle Technologies International, based in Santa Fe, NM and Reno-Sparks, NV has been a distributor of technical cycling products and accessories since 1993. Offering over 20,000+ items and nearly 400 global brands to choose from, BTI supplies bike dealers with a wide variety of components, tools and staple items necessary to successfully run a profitable independent bicycle shop. In 2021 BTI restructured as an Employee Ownership Trust giving its staff a financial stake in the success of the company. See for more information.

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