Announcements

BOULDER, COLO. (September 13, 2023) — After a two-year collaborative effort by electric bicycle company representatives, industry experts, and PeopleForBikes staff, PeopleForBikes’ new E-Bike Owner’s Manual is now available to license by bike industry companies.

A portion of each sale will be donated to the Lynn Sage Breast Cancer Foundation 

Lisa Peppel.

SRAM has expanded its senior leadership team, including an internal promotion to lead its quality group, along with the addition of an information technology vice president.

U.S. bicycle industry trade association and advocacy nonprofit lead marketer started his career in the Latino community of Newark, New Jersey

BOULDER, COLO. (September 13, 2023) — PeopleForBikes, the U.S. bicycle industry's trade association and a national advocacy nonprofit, announced Jose Maldonado as its first chief marketing officer.

BOULDER, COLO. (September 6, 2023) — Federal priorities for electric bicycle regulations are at the forefront of current discussions at the U.S. Consumer Product Safety Commission (CPSC). These pending regulations will impact every aspect of the bike business.

[CHICAGO, IL.] – Organizers of the CABDA Expo announced on Thursday that exhibitor registration for their highly anticipated 2024 series of events is now officially open. CABDAExpo hosts the premier B2B trade shows for the North American bicycle market and has grown over the years from a small regional event to a na

Plainfield, IL (September 7, 2023) – After inviting Fritz to apply for membership, UL Standards & Engagement confirmed that the Technical Committee Chair of TC 2849 approved Fritz’s membership, followed by confirmation from the Chair of TC 2580 which covers UL 2271 and UL 2580. 

 Mavic strengthens its ability to meet the needs of its bicycle manufacturing customers. Investments are underway to modernize our French production facilities at Saint-Trivier sur Moignans, our historic site in the Ain region.

Buckeystarbreaker Custom Hats proudly announces the hiring of Rick Randall of Green Mountain Sales for the US Northeast bike territory.  

A Milestone for Product Excellence in the USA Market

Rubber Kinetics is pleased to announce the appointment of Bastien Donzé in the role of Product Director for Goodyear Bicycle Tires.

The balance bike leader celebrates helping over 10 million kids learn how to ride a bike

In-person workshops to be held from September 25 to October 6, 2023, in Salt Lake City.

We are excited to announce that the Davis Phinney Foundation has partnered with Serotta Cycling for a month-long fundraising event! That means you have a chance to win a custom-made titanium Serotta bike worth $12,500!

eXC1 and eXC2 deliver class-leading value in the electric hardtail mountain bike category, upcoming live stream addresses Class I trail access

Award-winning Program has Provided Longstanding Support for Safe, Responsible Recreation and Open, Sustainable Access

CYPRESS, Calif. – August 30, 2023 – Yamaha Bicycles is joining the Yamaha Outdoor Access Initiative (OAI) creating opportunities for mountain bike and cycling clubs, land managers, and stewardship groups to leverage Y

 Silicon Valley CA, August 17th — Two industry leaders are coming together to revolutionize the world of personalized sports gear. Jakroo, a renowned name in custom athletic apparel, is excited to announce its strategic partnership with KAV custom 3D printed cycling helmets.

 Wren Sports, the U.S. based supplier of Wren inverted suspension forks and high end bike parts, has appointed Richard Hurst as the managing director of their European operation.

We are thrilled to announce that a groundbreaking revolution is about to unfold in the world of ebikes!

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