Strategic communications agency will help drive Tern’s ongoing growth
(26 August 2024) Urban mobility specialist Tern is pleased to announce that they have retained Double Digit Communications for Public Relations in North America. The new agency will integrate with Tern’s marketing department, adding a critical capacity for public relations and helping the brand connect with new and existing customers. This new relationship will help Tern expand their presence in the fast-growing e-bike and urban categories.
“Despite the challenges faced by the bike industry over the past few years, we’ve continued to invest in our people and processes,” said Steve Boyd, Tern General Manager for North America. “We’re optimistic that adding Double Digit’s expertise to our team will allow Tern to reach an even wider audience and drive further demand.”
“Double Digit is very proud to sign as Tern’s agency of record in North America,” said Double Digit Principal Peter Nicholson. “Tern's dedication to the potential of bicycles to transform the way we get around, and improve the health of our world and its inhabitants, is truly impressive and inspiring. Tern’s commitment to improving the world has even inspired us to emulate their practice of donating 1% of net profits each year to social and environmental causes. With this new partnership, Double Digit pledges to do the same.”
Tern has a firm belief in the added value riders experience when buying their bikes from a local dealer. Adaptable to ever-changing lifestyles, Tern e-bikes can be tailored to fit an assortment of needs using Tern's extensive ecosystem of accessories. Several Tern models boast Tern's innovative Vertical Parking feature for simplifying elevator access or storage in tight spaces.
ABOUT DOUBLE DIGIT COMMUNICATIONS
Double Digit Communications is a communications and marketing agency that seamlessly embeds with clients, navigating shifting landscapes to create strategies, optimize resources, and ensure brand prominence. For the past 15 years, we have counseled leading brands on strategy and tactics, helping to attain or maintain market prominence. Double Digit specializes in fitness technology, cycling, outdoor, and luxury brands at all stages of growth.
ABOUT TERN
Tern is dedicated to the goal of sustainable transportation and designs and manufactures bicycles for urban transport. The company has corporate offices in Taiwan, the United States, China, Finland, and the United Kingdom. Tern donates at least 1% of net profits every year to social and environmental causes through its Give Back Program, and is committed to supporting advocacy initiatives worldwide.
