28th August 2024 – Hastings, UK: Whyte bikes, the innovative, award-winning UK brand, is pleased to announce a renewed partnership with HAWK BIKE Sales GmbH, the distributor of bike brands into the German (GER) and Austrian (AUT) markets.
ELyte range available internationally
The partnership sees HAWK BIKE Sales GmbH presenting Whyte’s latest, highly-acclaimed range, including the award-winning eMTB ranges, including the double ‘Lightweight eMTB Of The Year’ ELyte collection*, its trail and enduro mountain bike ranges, together with Whyte’s electric RHeO range for city, leisure and commuting into Germany and Austria for Spring 2025 availability.
“We are very pleased to be able to continue to sell the premium brand Whyte exclusively to specialist retailers in Germany and Austria,” explains Jens Kampe, Managing Director of HAWK BIKE Sales GmbH. “Whyte Bikes has always stood for outstanding performance, innovative ideas and creative solutions. These characteristics have given the brand a distinctive and unique design that is appreciated by cycling enthusiasts across Europe.”
German and Austrian dealers interested in stocking Whyte should contact their HAWK BIKE Sales GmbH rep. for further details.
“Having worked with Jens and Christian at HAWK for some time now it’s great to take our relationship to the next level by formally extending our distribution agreement,” said Whyte’s International Sales Director, Ross Patterson. “We look forward to working closely with them to develop the brand through the best retailers and ultimately, see even more of our latest generation award-winning eMTBs, leisure and urban bikes on the streets and trails of Germany and Austria.”
International distributor expansion
The HAWK BIKES Sales GmbH announcement is the third in as many months for the British brand, following swiftly on from Italy’s DSB and New Zealand’s Solis international announcement from June and July, with Whyte continuing to actively seek premium international distribution partners from around the world.
“It’s an exciting time for Whyte and our international partners,” explained Patterson. “We have invested heavily in product development and have a world class programme for 2025, including the latest must-have tech packaged in Whyte’s award-winning way. Our brand has turned a big corner and we are continuing to invest as we accelerate momentum.”
Any distributors interested in Whyte should contact Ross directly via rosspatterson@whytebikes.com.
Pinkbike plaudits
As with all Whyte eMTBs, ELytes have been designed with the brand’s pioneering low centre of gravity concept that places the motor and battery mass – including the 250Wh PowerMore range extender – as low-down as possible to maximise stability and agility for a double-handling win.
This low centre of gravity design approach was first launched in 2019 on the brand’s E-150 eMTB with its rotated motor design allowing the battery to sit extremely low in the frame. Since then, the approach has evolved and been refined, consistently generating media recognition of Whyte’s exceptional handling e-mountain bikes. One of the most recent of which was Pinkbike’s ELyte 150 Works review by Seb Stott, in which he wrote: “The Whyte ELyte is the best handling eMTB I’ve ridden.”
