Announcements

U.S. and Canada Access to Exposure Lights / ULTIMATE USE Launch new B2B.

As Temps Drop, Saris Announces Price Drop on All Trainers, Making Indoor Training More Affordable and Accessible to All

Ahead of indoor training season, cyclists of all levels can enjoy year-round riding with an award-winning Saris trainer

The Master Bike Builders Show (MBBS) concluded over a week ago with good vibes and positive results for all who exhibited. The show took place at one of the hottest locations for mountain and gravel riding today, Bentonville Arkansas.

BOULDER, COLO. (September 25, 2024) — One year after launching, PeopleForBikes, a national bicycle advocacy organization and the U.S. bicycle industry's trade association, is proud to share progress from its Great Bike Infrastructure Project (GBIP).

Irvine, CA - September 20, 2024 - The National Bicycle Dealers Association (NBDA) is excited to announce the election of three dynamic leaders to its Board of Directors: Shirley Gonzalos of Pedal the Peaks, Chelsea Kulp of

September 13, 2024 – The National Bicycle Dealers Association (NBDA) is proud to announce the release of its highly anticipated 2024 Cost of Doing Business Study, a comprehensive report that provides an in-depth look at the financial and operational data from hundreds of specialty bicycle retailers across North Amer

Parlee's new ownership and business model is leading to new dealers in the U.S. and abroad, as well as shorter lead times and improved global logistics.

STOCKHOLM, Sweden — September 9, 2024 — Twiceme Technology, a Swedish company dedicated to revolutionizing safety solutions, today announced the hiring of Fredrik Kjellberg as the company's first Chief Marketing Officer (CMO).