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Exposure Lights / ULTIMATE USE Launch new B2B

Published October 1, 2024

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U.S. and Canada Access to Exposure Lights / ULTIMATE USE Launch new B2B.

 To add efficiency and streamline the process of order to despatch, Exposure lights and UTIMATE USE have launched a new integrated B2B and website which will also allow retailers in the U.S. and Canada to request and set up B2B accounts for direct shipments. 

The website will provide consumers with more insight and detail of the products, to help to create desire, want and need, so when they arrive in the shop they will already be converted and hungry to purchase.  The B2B will enable retailers to order products extremely easily, so reaction to the consumer is as fast as possible. 

For simplicity, Exposure Lights and ULTIMATE USE are both available to the retailer, once signed in, through the Exposure Lights website. 

To set up your account, please contact Exposure Lights / ULTIMATE USE by emailing info@use.group or calling 01798 839300.

This is perfect timing with the launch of Exposure lights New Seasons Range and ULTIMATE USE’s new VYBE Suspension Stem:- 

 Exposure Lights 

On Friday 20th September 2024, Exposure Lights will release an updated range of REFLEX-enabled mountain bike handlebar lights. The range will provide increased lumen outputs, ensuring that trails can still be nailed and gravel paths explored as the nights get longer.

The award-winning bar light range consisting of the Six Pack, Maxx-D, Toro and Race have all have been updated and upgraded to pump out even more REFLEX technology-controlled lumens to automatically emit the right lumens at the right time, without the need to push a button. This allows the rider to keep their hands on the grips for total control and more enjoyment.

The Six Pack Mk14 will now boast 5800 lumens at its REFLEX-boosted maximum, with the equivalent figures being 4800 for the Maxx-D Mk16, 3800 for the Toro Mk15 and 2800 for the Race Mk18. All 

 REFLEX Technology - Total control

REFLEX Technology automatically adjusts the light, intuitively dimming for the slower sections, such as climbs, allowing it to provide boosted output when riding hard and fast. This is all to optimise battery life and provide complete convenience for the rider.

REFLEX achieves this by using data from thermistors and 3D digital accelerometers, including gyroscope, which continually analyses the data to make seamless adjustments to benefit the rider, probably better than the rider can. It is a form of artificial intelligence. 

Perhaps most importantly, REFLEX will calibrate on each new ride, so that maximum and minimum outputs are relevant to that rider’s speed and terrain, regardless of ability.

 USE BUILDS ON 35 YEARS OF EXPERIENCE TO CREATE ULTIMATE GRAVEL AND BIKEPACKING COCKPIT

At its inception ULTIMATE, the components arm of the USE group, recognised that comfort when riding increased enjoyment and, crucially, enhanced performance by drastically reducing fatigue, enabling riders to go further and faster for longer. 

This led ULTIMATE, then Ultimate Sports Engineering, to create the world’s first suspension seat post, the SHOKPOST. The concept has been copied many times but never matched the quality and performance required, now branded the VYBE it maintains its market position as the very best.

The market growth of Gravel and bike packing on rigid bikes has refocused riders’ minds to seek comfort and reduced fatigue. The new VYBE suspension Stem completes the Ultimate gravel or packing suspension cockpit. 

The VYBE Suspension stem has taken all the knowledge and experience gained over 35 years of producing suspension parts to design an infinitely adjustable, perfectly formed suspension stem that can be set up to every individual’s riding style and terrain.  

The VYBE Stem comes with five performance elastomers that can be adjusted to fine tune the feel and feedback to the rider. Two elastomers, upper and lower, are positioned in the stem at all times. The upper rebound, “bump stop” elastomer is a constant, the lower compression elastomer is interchangeable, dependent on rider weight or simple rider feel preference. Both rebound and compression elastomers can be, using the top rebound and lower compression bolts, totally personalised to give the perfect response back to the rider. 

VYBE STEM:

•Lengths – 70 and 90mm

•Weight – 195g and 205g

•SRP – £180

 What's in the Box:

•1x VYBE Stem

•4x Interchangeable Elastomers 

•1x Bump stop (Black in colour and slightly smaller than others)

•1x Container of turbo grease