Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

PeopleForBikes releases third Bicycling Participation Study

April 4, 2019
Too early to talk about trends, but the 2018 study validates previous findings.
Source: PeopleForBikes' 2018 US Bicycling Participation Study.

BOULDER, Colo. (BRAIN) — Sometime next year, PeopleForBikes will release its fourth Bicycling Participation Study results and the organization's research director, Jen Boldry, will be ready to talk about trends in bicycle use in America.

Posted in Studies/Reports

Taipei Cycle snapshots: New and updated products from Taiwan's huge trade show

March 28, 2019

Some quick hits from the Taipei Cycle show in Taiwan this week.

Posted in Product/Tech

REI targets more growth in cycling, begins sales of Cannondale and Bontrager in all stores

February 28, 2019

SEATTLE, Wash. (BRAIN) — REI Co-op says it's targeting the bike category for growth with the addition of Cannondale bikes and parts & accessories from the Trek-owned Bontrager brand at all 154 of its U.S. locations and online this year.

Posted in Retail News

ASI ready for business, new owners say

February 19, 2019
Company is relaunching with warehouses full of in-season products that were held back from the ASE bankruptcy liquidation sales.

PHILADELPHIA (BRAIN) — Advanced Sports Inc., the distribution arm of Advanced Sports Enterprises, is now ready to return to full-scale business, selling Fuji, Kestrel, Breezer, SE Bikes and its other brands to U.S. retailers.

Posted in Industry News

CABDA shows expanding to Denver and New York area

February 15, 2019

SCHAUMBURG, Ill. (BRAIN) — The Chicagoland Area Bicycle Dealers Association will continue to expand its reach far from the shores of Lake Michigan in the next 12 months.

CABDA's Midwest show closed Thursday and organizers announced two new venues for its next season.

Posted in Industry News

Over 100 laid off as ASE sale nears completion; remaining Performance stores to shutter

February 7, 2019

CHAPEL HILL, N.C. (BRAIN) — About 95 employees at ASE's facility here — the longtime headquarters for the company's Performance retail division — were laid off Wednesday as it became near certain that the chain's remaining stores will close for good by next month. The layoffs ended hopes that Performance, once the country's largest bike retail chain with 104 stores and nearly 1,700 employees, would continue to operate brick-and-mortar stores.

Posted in Industry News

Pedego, with 107 licensed stores, tests IBD sales

February 5, 2019

FOUNTAIN VALLEY, Calif. (BRAIN) — Pedego, the e-bike brand with over 100 licensed U.S. stores in operation, is testing a program to sell its bikes to independent retailers through a "store-within-a-store" program.

Posted in Industry News

New owners say they are committed to running ASI wholesale business

February 5, 2019

PHILADELPHIA (BRAIN) — Part of the group that has agreed to purchase the assets of Advanced Sports Enterprises said Tuesday that they are committed to operating ASE's wholesale business, Advanced Sports Inc., and will continue selling ASI's brands including Fuji, Kestrel, SE, Breezer, Tuesday and component brand Oval Concepts.

Posted in Industry News

Tiger Group wins bid to buy ASE assets

February 2, 2019

GREENSBORO, N.C. (BRAIN) — A group of four companies called the Tiger Group submitted the winning bid to buy the assets of ASE for just over $23 million on Friday. A bankruptcy judge approved the bid; a closing is expected Tuesday.

Posted in Industry News

ASE explains why it rejected the largest bid for its assets

January 22, 2019
At last week's auction, a group led by Ideal Bike outbid Head Sports for ASE's assets by $1 million. But ASE said Head's bid was best, and charged that Ideal had sold Fuji and Kestrel bikes last month in violation of a court order.

CHAPEL HILL, N.C. (BRAIN) — Two sales hearings, scheduled for Tuesday morning here for the assets of Advanced Sports Enterprises, have been continued to Feb. 1.

Posted in Industry News

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