Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Pioneer revamps its power meter line, brings pedaling metrics to Wahoo headunit

September 18, 2018
Pioneer's new head unit boasts a full-color 2.2" screen.

RENO, Nev. (BRAIN) — At Interbike Pioneer is announcing many changes across its line of power meters, including the launch of its own headunit, a mobile app, and the addition of its advanced pedaling metrics to Wahoo's GPS units.

Pioneer and Wahoo unveiled the changes at a preshow event Tuesday morning.

Posted in Product/Tech

Merlin's classic Newsboy is back, delivering style

September 18, 2018
Merlin will make just eight of the Newsboy frames, priced at $5,000 each.

RENO, Nev. (BRAIN) — Merlin Bikes is back, and just like in the 1990s, the brand has brought a crowd-pleaser to Interbike: the Newsboy.

Posted in Product/Tech

Trump approves tariffs on Chinese goods including $1 billion in bike products, effective next Monday

September 17, 2018
The tariffs will start at 10% and affect most bike goods from China — but not helmets or lights. On Jan. 1, they will increase to 25 percent.
The news came as Interbike's indoor expo prepared to open.

RENO, Nev. (BRAIN) — President Donald Trump on Monday said he had approved tariffs on roughly $200 billion of imports from China, including about $1 billion in bicycle products.

Posted in Industry News

Neil Quinn, former owner of Vermont's West Hill Shop, dies at 78

September 17, 2018

GUILFORD, Vt. (BRAIN) — Neil Quinn, who founded West Hill Shop in Putney, an epicenter of the cycling community, died Thursday at age 78 after a short bout with cancer.

Posted in Industry News

Bianchi's women ambassadors go beyond the brand to promote cycling

September 17, 2018

KILLINGTON, Vt. (BRAIN) — Beyond merely promoting the Italian bike brand, Bianchi's new U.S. women's ambassador program is designed to get more people into the sport — and into bike shops.

Posted in Retail News

Pedego shifts some e-bike production to Vietnam in response to tariffs

September 12, 2018
Don DiConstanzo

FOUNTAIN VALLEY, Calif. (BRAIN) — In May, more than a month before the Trump administration proposed a 25 percent tariff on China-made e-bikes, Pedego co-founder and CEO Don DiCostanzo went to Vietnam to look for factories to make e-bikes.

Posted in International

Osprey Packs aiming for No. 1 spot in IBD hydration market

September 10, 2018
The new Osprey Raptor.

CHICAGO (BRAIN) — With a president who is a former longtime leader of CamelBak, and a bike industry veteran brought on as a new bike-specific sales manager, Osprey Packs isn't shy about its ambitions.

Posted in Industry News

With comment period over, the industry awaits a decision on tariffs while Trump calls for even more

September 7, 2018

WASHINGTON (BRAIN) — The public comment period ended Thursday for a proposed 25 percent tariff on $200 billion in Chinese imports, including most categories of bicycle products. Now the industry can do little but wait for the Trump administration to announce whether it will go ahead on the package. Meanwhile, the president has proposed another round of tariffs that would hit virtually every product coming from China.

Posted in Industry News

Moosejaw CEO says curated Walmart site helps the outdoor industry reach a wider audience

September 7, 2018
Eoin Comerford says he was surprised by the industry's vehement response to the online store.

MADISON HEIGHTS, Mich. (BRAIN) — Eoin Comerford, the CEO of Moosejaw, says a controversial new curated website featuring premium outdoor gear, part of Walmart's e-commerce site, has the potential to expand the outdoor industry's reach.

Posted in Retail News

Domestic rack makers favor Trump's proposed tariffs

September 7, 2018
Saris's owner said his company has been "abandoned by bicycle trade and industry groups" who sided with importers.

COTTONWOOD HEIGHTS, Utah (BRAIN) — When Ali Yazdian began planning his bike rack company about three years ago, he was determined to manufacture in the U.S., as much as possible near his home in the Salt Lake Valley.

Posted in Industry News

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