Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Vista plans to sell its firearm brands before Bell/Giro/Blackburn

August 9, 2018
Companywide sales were down 7 percent in recent quarter; executives discuss sell-off plans and potential impact of trade war.

FARMINGTON, Utah (BRAIN) — Vista Outdoor sales were down 6.6 percent in its most recent quarter and in an earnings call Thursday company executives gave some insights on their plans to sell off its Bell, Giro and Blackburn brands.

Posted in Industry News

Ibis starting small: manufacturing one size of one bike model in the US

August 8, 2018
UPDATED

SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles is now manufacturing size small Ripley LS carbon fiber mountain bike frames at its facility in Santa Cruz. The company said it has developed new carbon manufacturing techniques that reduce labor costs, making U.S. production more viable, and it hopes to bring more production back to the U.S. eventually.

Posted in Industry News

25% e-bike tariff is confirmed by USTR, will take effect August 23

August 7, 2018

WASHINGTON (BRAIN) — The U.S. Trade Representative has approved the inclusion of e-bikes and e-bike motors on the list of $16 billion worth of Chinese products that will be hit with a 25 percent tariff starting Aug. 23.

Posted in Industry News

E-bike industry testifies against proposed tariffs

July 26, 2018

WASHINGTON (BRAIN) — Two members of the U.S. e-bike industry testified Wednesday in opposition to the Trump adminstration's proposed 25 percent tariff on e-bikes from China.

Posted in Industry News

Mavic's legacy aluminum wheel business weighing down Amer's cycling results, CEO says

July 26, 2018

HELSINKI (BRAIN) — Amer Sports, owner of Enve and Mavic, reported Thursday that sales in its cycling division were down 13 percent in the first half of 2018, to 60 million euros ($70 million). In the second quarter, sales in the division were down 11 percent. 

Posted in International

European Commission imposes provisional anti-dumping duties on Chinese e-bikes

July 18, 2018
Tariffs range from 22 to 84 percent depending on factory.

BRUSSELS (BRAIN) — The European Commission has imposed provisional anti-dumping duties on e-bikes from China, with tariffs ranging from 21.8 to 83.6 percent, depending on which factory produced the bikes.

Posted in International

The Czech Republic's Apache Bicycles looks to grow outside its native market

July 11, 2018

FRIEDRICHSHAFEN, Germany (BRAIN) — The 17-year-old Czech Republic brand, Apache Bicycles, made its first Eurobike appearance here this year. Apache's branding shocked some visitors from the U.S.

Posted in International

Maserati brings out e-road bike with Bafang; and more EuroBites

July 10, 2018

FRIEDRICHSHAFEN, Germany (BRAIN) — A collaboration between the Italian auto brand Maserati, the Danish e-bike brand Diavelo (an Accell Group brand), and the Chinese e-bike motor maker Bafang has resulted in a line of Maserati e-bikes on display at Eurobike here this week. 

Posted in Product/Tech

Eurobike reveals CeramicSpeed's low-friction drive shaft, new Oakley MTB helmet, Saris trainer updates and more

July 9, 2018
First day Eurobike report: New stuff from Wike, CeramicSpeed, Oakley, Saris, Gates, Bryton, and more.
Wike's Bob Bell with the Salamander in stroller mode.

FRIEDRICHSHAFEN, Germany (BRAIN) — The July timing might be a change, but Eurobike remains a key product introduction opportunity for many suppliers. Here's a look at some of the introductions BRAIN spied on the event's opening day.

Posted in Product/Tech

US spoke makers adjusting to steel tariff

July 2, 2018

GRAND JUNCTION, Colo. (BRAIN) — Two companies that make stainless steel spokes in the U.S. are having to adjust to a 25 percent tariff on imported steel. Both brands said so far they've been able to avoid price increases.

Posted in Industry News

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