COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association will offer 16 new NBDA Super Seminars at this year’s Interbike expo, with sessions planned Sept. 20-22 at the Mandalay Bay Convention Center’s South Pacific ballrooms A and B.
A complete breakdown of the seminars — speakers, subject, description, time and location — can be found on the NBDA website. A summary of subjects and presenters:
Tuesday, Sept. 20
- 10-11 a.m.: “Social Media: What's Next? Are You Doing it ‘Right’?” Nancy A. Shenker, founder and CEO, theOnSwitch
- 11:30 a.m.-12:30 p.m.: “The 8 Essential Elements to Managing a High-Performance Selling Floor,” Karen Barry, The Friedman Group
- 1-2 p.m.: “Millennials and Boomers: A Bicycle Built for Two?” Nancy A. Shenker, founder and CEO, theOnSwitch
- 2:30-3:30 p.m.: “5 Ways to Make Your Small Business More Successful,” Dave Fellman, author/trainer/consultant
- 4-5 p.m.: “What if I Train People and They Leave? What if You Don’t Train Them and They Stay?!” Karen Barry, The Friedman Group
Wednesday, Sept. 21
- 10-11 a.m.: “Discounts Suck. Loyalty Rocks,” Sam Dantzler, CEO, Powersports Garage
- 11:30 a.m.-12:30 p.m.: “Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures,” Robert Tucker, president, The Innovation Resource
- 1-2:30 p.m.: “Three Great Store Enhancement Projects (and What They Can Do for Your Business),” Brian Hawkins, president, Fixturelab
- 3-4 p.m.: “Trends and Opportunities in the Bicycle Industry,” The NPD Group
- 4:30-5:30 p.m.: “The Blueprint for Effective Hiring,” Lori Richman, director of organization development, Quality Bicycle Products
Thursday, Sept. 22
- 8:30-9:30 a.m.: “Looking Forward: The IBD in 2021,” Donny Perry, SBCU program manager - Asia & Europe, Specialized Bicycles
- 10-11 a.m.: “The Science of Attitude,” Sam Dantzler, CEO, Powersports Garage
- 11:30 a.m.-12:30 p.m.: “Secrets from the NBDA Profitability Project Revealed,” panel of bicycle retailers, chaired by Chris Kegel, owner, Wheel & Sprocket
- 1-2 p.m.: “Why Great Experiences Are Losing Value in Bike Retail,” Donny Perry, SBCU program manager - Asia & Europe, Specialized Bicycles
- 2:30-3:30 p.m.: “The Ultimate Customer Journey to ROI/ROE- Designing & Digitizing the Store for Maximum Impact!” Brian Dyches, managing director and principal, Atmospheric Design + The Digital Experience Lab
- 4-5 p.m.: “Learning Lessons From Three Napoleons,” Chris Kegel, owner, Wheel & Sprocket
