NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is adding a new bike brand, Momentum, aimed at new bike recreational riders. The company said the new brand is inline with recent research on bicycle use in America.
That research has shown that the average income of bike enthusiasts is dropping as the enthusiast generation ages. Meanwhile younger Americans are looking for simple, comfortable bikes.
"Both of these trends are exactly why the Momentum brand has arrived. More riders want uncomplicated, attractive, well-built bikes at an attainable price. This is a huge opportunity for Giant and Liv IBD's," Giant's JT Thompson told dealers in a letter this week.
The Momentum line includes the iNeed Street and iWant Park styles in several model variations and colors. All models retail for $425.
More information: pedalmomentum.com.
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The Momentum iWant Park models in orange and blue.
