Product/Tech
KEMPELE, Finland (BRAIN) — Polar is announcing a new Strava Bundle promotion for customers who purchase its Polar V650 GPS cycling computer between Wednesday March 9 and April 30.
TAIPEI, Taiwan (BRAIN) — Taiwan's Microshift is getting into the electric-shifting game, at least conceptually. Microshift said its design is intended for the mid-priced market, not the upper-end market where other brands have introduced their electronic offerings.
WHITEFISH, Mont. (BRAIN) — Hammer Nutrition has released a chocolate flavor for Perpetuem, its long-distance fuel mix.
YECLA, Spain (BRAIN) — The Cloud 352 triathlon helmet from Spain’s Catlike incorporates a new Dual AEROSystem shell design that allows it to adapt to riding conditions thanks to the interchangeable shells.
MINNEAPOLIS, Minn. (BRAIN) — Trainer brand Kinetic, which recently launched its Kinetic Fit power-based training application, is introducing a video streaming subscription package with The Sufferfest.
TAIPEI, Taiwan (BRAIN) — E-thirteen has created a stronger DH rear wheel design by reducing the space between its proprietary 7-speed cassette and the hub's drive-side spoke flange. The new LG1R Carbon wheel is going to be raced this season by DH star Aaron Gwin.
KENT, Wash. (BRAIN) — Diamondback has unveiled its new suspension system — a patent-pending short-link four-bar design called Level Link — in two new aluminum-framed models available at retail next week: the 27.5-plus-wheeled Catch and 27.5-inch Release.
TAIPEI, Taiwan (BRAIN) — Tim Krueger, the founder of Advocate Cycles, a boutique off-road bike brand from Minnesota, is prepping a line of tires under the Wend label. Krueger will launch the full line at the Interbike show this fall.
TAIPEI (BRAIN) — Last week WTB hinted that it would release some "high-end road tires" at the Taipei Cycle Show.
SAN DIEGO — Lake Cycling has launched the MXZ400, a winter boot boasting double the warmth and coverage than the Dutch brand’s MXZ303.
TAIPEI, Taiwan (BRAIN) — Advanced Sports' Fuji brand updated its Gran Fondo line of comfort/performance road bikes with a new frame material technology that damps vibrations.
SACRAMENTO, Calif. (BRAIN) — WTB will be unveiling a new 650b tire named the Horizon 650 x 47c Road Plus TCS at the North American Handmade Bicycle Show this weekend.
BOULDER, Colo. (BRAIN) — VeloPress is offering a new cookbook from chef Biju Thomas and Dr. Allen Lim: Feed Zone Table: Family-Style Meals to Nourish Life and Sport.
SAN LUIS OBISPO, Calif. (BRAIN) — SRAM is releasing a new line of mountain bike disc brakes, called Level. The new line of 2-piston brakes will replaces some SRAM and Avid brakes in the company's model line.
ASHEVILLE, N.C. (BRAIN) — Industry Nine has added a version of its Torch Classic Mountain hub for the centerlock brake rotor interface. Torch Classic Mountain Center Lock will be available in Boost and traditional mountain configurations.
TEMPE, Ariz. (BRAIN) — State Bicycle Co. has introduced its first 29er mountain bikes featuring graphics by artist and Cadence Cycling owner Dustin Klein.
CHICAGO (BRAIN) — SRAM has updated the graphics throughout its Red road group with mechanical shifting, making it more similar to its wireless Red group.
BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes is introducing a new tire sealant formula called Race Sealant. The company also announced a new in-house R&D division and a new logo as it celebrates 15 years in business.
INDIANAPOLIS (BRAIN) — Zipp is bringing its NSW (Nest Speed Weaponry) technology to its 404 wheelsets, creating a premium model that retails for $3,100 a pair.
DURANGO, Colo. (BRAIN) — Tailwind Nutrition has added two new caffeinated flavors to its Endurance Fuel line of products.
The two new flavors, Green Tea Buzz and Tropical Buzz, each contain 35mg of caffeine per 100 calories, just like Tailwind's Caffeinated Raspberry Buzz.
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