SAN DIEGO (BRAIN) — Maxima has announced its first distributor for its bicycle care products: BTI.
"BTI is thrilled to add Maxima Bike to our portfolio of premium brands. Maxima has a very reputable name in the MX industry in which it has become very well-known and successful in providing race-proven products and BTI is confident that Maxima's expansion into the bicycle industry will be as equally as impressive. BTI's dealers will have access to Maxima Bike's full product line in 2015," said BTI's Mark Milliken.
Maxima, a long-time supplier to the motorsports market, and an OE supplier to some bike brands, announced in July that it was entering the bike market.
"Maxima Racing Oils is equally excited to team up with BTI, a premium distributer with an outstanding Factory Service program going into 2015," said Sean "Griz" McClendon, bike brand manager for Maxima Racing Oils.
