News

Posted December 5, 2010

TAICHUNG, Taiwan (BRAIN)—Like swallows to Capistrano, product managers are flocking to Taichung for Taichung Bike Week. (Click on story title then PDF link next to title to view Taichung Bike Week PDF newsletter).

Posted December 3, 2010

ATLANTA, GA (BRAIN)—Spincycle Sports Marketing’s Georgia Cup race series, now entering its 10th year, has risen to the top as one of the nation’s largest race series put on by a single promoter.

Posted December 3, 2010

GOLDEN, CO (BRAIN)—Feedback Sports has hired Jeff Nitta to further develop the company's sales and marketing efforts.

Posted December 3, 2010

BAD URACH, Germany (BRAIN)—Götz Braun has been hired as Magura's new global marketing manager. He takes over from Martin Schäfer, who had been with the company more than 20 years.

Posted December 3, 2010

LAGUNA HILLS, CA (BRAIN)—If you haven't seen them already, head on over to BRAIN's Resources Library (click on above link) to check out Pearl Izumi's "Driving Retail Success" articles for the full year.

Posted December 2, 2010

CFEprPlus has hit some home runs promoting their clients this holiday season.

Posted December 2, 2010

SANTA MONICA, CA (BRAIN)—Santa Monica, California is working on creating a Bike Master Plan.

Posted December 2, 2010

ALLENTOWN, PA (BRAIN)—The Gluskin Townley Group LLC came to agreement with Rails-to-Trails Conservancy (RTC) to provide strategic consulting and development of marketing opportunities for RTC’s TrailLink.com Web site.

Posted December 2, 2010

OLNEY, IL, (BRAIN)—Magura Direct, distributor of Magura, Vaude, and Uvex in the U.S. has teamed up with The Bike Cooperative as part of a concerted effort to expand its reach and offer better service to their existing dealer partners.

Posted December 2, 2010

BOULDER, CO (BRAIN)—Bikes Belong has announced funding awards to five projects in its Fall 2010 grant cycle. These projects focus on seamless bicycle networks and new trails in their communities and will serve existing riders while inspiring new ones.

The five projects include:

Posted December 1, 2010

VISTA, CA (BRAIN)—Haro has laid off seven Vista, California-based employees in an effort to realign its overhead with ongoing economic challenges and current market dynamics.

Posted December 1, 2010

Just a quick Crankbrothers' Dreambikes update, where the vision is to turn a few bikes into hundreds for people of third world nations through Wheels4Life.

Posted December 1, 2010

BOULDER, CO (BRAIN)—Gift cards to independent outdoor specialty stores and sporting goods chain stores are in high demand this holiday season, according to a recent survey by Leisure Trends Group of its Most Active Americans Panel (MAAP).

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