News
WASHINGTON, D.C. (BRAIN)—The American Association of State Highway and Transportation Officials (AASHTO) has released a letter and supplemental document, which asked the U.S. Department of Transportation to weaken their guidance on accommodating bicyclists and pedestrians.
OXFORD, MS (BRAIN)—Mercury Bicycle Company has hired Matt Sodnicar as its new national sales manager.
SEYMOUR, CT (BRAIN)—Thule's 60-liter rolling upright bag with detachable race pack has won the prestigious Gear of the Year award for bags by Outside Magazine. The 16th annual awards selected products that were the most innovative, most durable and most stylish available on the market.
SEATTLE, WA (BRAIN)—OHM’s first factory store in the United States has opened in Seattle. Located in Greenwood northwest of downtown Seattle, the OHM factory store features a 600 square foot showroom dedicated to OHM Cycle’s electric bikes.
MONTEREY, CA (BRAIN)—Mother Nature once again cooperated kindly as 50,000 attendees came to this year’s Sea Otter Classic over its four days in Monterey, California.
LAGUNA HILLS, CA (BRAIN)—SportsOneSource Group has announced the honorees for the fourth annual SGB 40 Under 40 Awards.
HAVERHILL, MA (BRAIN)—Mavic has created two new sales promoter positions, as veteran service course tech Dan Crean was promoted and Eric Zimmer joined the company in mid-March.
MONTEREY, CA (BRAIN)—The North Face debuted its new line of mountain bike clothing and accessories at Sea Otter last week, a sign of the popular outdoor apparel company’s commitment to expand into the bike market.
MONTEREY, CA (BRAIN)—The overwhelming consensus among Sea Otter exhibitors is that business has been good in their respective first quarters, but that rising raw material and shipping costs could have an impact for future earnings.
MONTEREY, CA (BRAIN)—We need to abandon our fear of the Internet and embrace the opportunity to service our customers online. That was the message yesterday morning from a panel assessing the strengths, weaknesses, opportunities and strengths of the online business model.
Click title to visit BRAIN's Facebook page to see pictures from Sea Otter.
DENVER, CO (BRAIN)—Boa Technology, creators of the Boa Lacing System, has changed its patented technology name from “Boa Lacing System” to “Boa Closure System.” This shift follows recent expansion into non-footwear applications, including the medical and helmet categories.
MINNETONKA, MN (BRAIN)—With the latest opening of its store in Minnetonka, Erik’s Bike Shop now operates 17 stores in Minnesota and Wisconsin. The newest is just shy of 7,000 square feet and carries a wider selection of triathlon parts and accessories including deep-rim wheels, wetsuits and goggles.
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