News
DEER VALLEY, UT (BRAIN)—Lazer, best known for its helmets, is adding a line of eyewear next season to complement its helmets, said Lazer’s Brian Kee. Like the helmets, QBP will distribute the eyewear making them an add-on sale, said Kee, a former employee at Tifosi, a competing eyewear brand.
GILBERT, AZ (BRAIN)—From its humble beginnings in the 1970s to its inclusion in the 2008 Beijing Olympic Games, BMX racing has seen many changes through the years.
CHICAGO (BRAIN)—SRAM has paid off its private equity investor, a step the company previously said it would make before going public.
HEERENVEN, The Netherlands (BRAIN)—Accell Group's subsidiary Batavus has acquired all shares in Vartex AB.
Vartex is a trading company in bicycles and bicycle parts based in Varberg, Sweden. Vartex operates via a nationwide network of dealers.

DEER VALLEY, UT (BRAIN)—PressCamp ended its three-day run Thursday night with most editors and suppliers leaving Dear Valley for home this morning.
ST. PAUL, MN (BRAIN)—The Park Tool Tech Summit will be held in Atlanta and Minneapolis in 2012.
SAN JOSE, CA, (BRAIN)—MerchantOS, a web-based point-of-sale system for bike shops, and VendorLink-Cycling, the bike industry's collaborative supply chain soloution, has announced that VendorLink-Cycling is fully integrated into the MerchantOS POS platform allowing MerchantOS customers to easily enroll with VendorLin

DEER VALLEY, UT (BRAIN)—New product lines for 2012 will offer retailers more choices, greater value and a continuation of expensive technology trickling down to lower price points.
DEER VALLEY, UT (BRAIN)—Cannondale unveiled a line of new helmets for 2012 at PressCamp that will give its dealers another choice when deciding which helmet brands to stock for the season. The new line will range in price from $109 for its top-of-the line road helmet to $39.95 for entry-level riders.
BOULDER, CO (BRAIN)—Subscribers to VeloNews will be surprised when they receive their August issues in the mail, as the 40-year-old magazine is about to undergo a name change. Instead of VeloNews it will simply be known as Velo, the magazine’s editor, Ben Delaney, confirmed today.
BRAIN's website will be down for a short period starting at 2 p.m. (Pacific Standard Time) due to site maintenance. It should be back up and running in the evening, and perhaps even earlier.
OGDEN, UT (BRAIN)—As the people of Joplin, Missouri, struggle to rebuild their lives and community following the devastating tornado in May, killing an estimated 139 individuals and resulting in millions of dollars of property damage, elete electrolytes has shipped a product donation of its elete Electrolyte Add-In
LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News has selected Leisure Trends Group to develop its annual list of Top 100 Retailers, one of the most popular annual features in the magazine.