News
BOULDER, CO (BRAIN)—Bikes Belong Coalition released a new tip sheet that will help bike companies conduct easy and effective in-district meetings with members of Congress. Letting representatives know that “Bikes Mean Business” is essential to making the case for continued federal investment in bicycling.
DENVER, CO (BRAIN)—Primal Wear recently unveiled its new 8,800 square foot facility to the masses with an open house that drew cycling teams, advocacy groups and acquaintances.
DENVER, CO (BRAIN)—Denver-based Boa Technology has restructured its team, while adding several new employees.
SAN CARLOS, CA (BRAIN)—Ritchey Design director of North American sales Kendall Young has left the company to pursue new opportunities.
"A decade is a considerable tenure with any company and while this is a difficult decision, I sense the time is right for all,” Young said.
MUNICH, Germany (BRAIN)—Bike Expo will be renamed ISPO Bike next year and move to Aug. 16 to 19 as it looks to become a must-attend industry tradeshow.
IRVINE, CA (BRAIN)—As Felt Bicycles introduced its 2012 product offerings to the cycling media at its Irvine, California headquarters yesterday, the company looks to bring its racing and performance heritage to a wider audience with more options at better price points.
IRVINE, CA (BRAIN)—Joe Lawwill has joined Shimano American Corporation as the mountain bike marketing specialist.
Based out of company headquarters in Irvine, California, he will take over all aspects of mountain bike marketing including advertising, sponsorship, events and public relations.
MORGAN HILL, CA (BRAIN)—More than 575 retailers from around the United States joined 170 international dealers at the 2012 Specialized Dealer Event in Monterey, California. It concluded over the weekend.
LA CANADA FLINTRIDGE, CA (BRAIN)—Norbert Olberz, founder of Sport Chalet, passed away from natural causes last Friday. He was 86.
BOULDER, CO (BRAIN)—Veltec Sports is in the process of shutting down operations. Its Dutch parent company began laying off staff at the offices and warehouse in Carson City, Nevada, and Boulder, Colorado, earlier this week.
“Hanging out with Yeti fans from all over the world, riding with them—it always reminds us exactly why we do what we do. When we get back to the factory after Tribe Gathering–and recover from the festivities–we always are extra motivated to live up to our fans expectations.”
WATERLOO, WI (BRAIN)—Trek Bicycle has created a lineup of Livestrong-themed bikes to support the fight against cancer.
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