News
WOODLAND HILLS, CA (BRAIN) Mar 14, 14:28 MT—With Southern California drivers once again hemorrhaging money at the gas pump, Santa Monica Mountains Cyclery is rolling out a promotion whereby customers can trade in their cars for credit toward a new bicycle purchase.

The following story appeared in the March 1 issue of Bicycle Retailer & Industry News
BPSA reports $50 million sales gain for 29ers in 2011
By Matt Wiebe
Periodically some corporate giant decides to step into the bike business to show us rubes how it's done.

The following story appeared in the March 1 issue of Bicycle Retailer & Industry News
With stiff duties lifted, builders revisit Vietnam, but road blocks remain
By Marc Sani
I’m turning into That Guy I Used to Hate … The Expert Counselor.
Let's put $15 million per year back into retailer's pockets, and $7.5 million into advocacy's
It took a diagnosis of metastatic cancer to turn me into an optimist.
Women's Prestige Series gets going at Redlands • SRAM Gold Rusch Tour back with more dates • Headsweats partners with NBC Sports for Epic Cycle Series • Jetboil stoves now available through QBP

SUN VALLEY, ID (BRAIN) Mar 13, 15:34 MT—Scott Montgomery is entering the third phase in his bike industry career, and he feels he has once again entered the sport's main current.
AUSTIN, TX (BRAIN) Mar 13, 14:43 MT—Mellow Johnny's Bike Shop is in the thick of Austin's annual South by Southwest music, interactive and film festivals, which run from March 9-18.

Giordana Velodrome opens in South Carolina • BH Bikes sponsors triathlon series • Quality and J&B distribute Leg Lube

BOULDER, CA (BRAIN)—Girl Bike Love’s CycloFemme, a day celebrating women in cycling, is already catching on. A week after announcing the May 13 event, Girl Bike Love has registered two rides in Australia, two in the U.K., one in Berlin, German, and several across the U.S.
Tom Fowler leaves Cervélo • Norco to distribute Schwalbe tires in Canada • FRF Sports is new Ridley distributor in Australia • Selle Italia launches new website • LA's CicLAvia event launches Kickstarter campaign