News
MORGAN HILL, Calif. (BRAIN) — Specialized founder Mike Sinyard has appointed former Dyson executive Scott Maguire as CEO of the company; Sinyard steps into a new role as "Founder, Chairman and Chief Rider Advocate" 48 years after founding the company.
AUSTIN, Texas (BRAIN) — Woom bikes will be the official kids bike manufacturer of the Sea Otter Classic after it signed a three-year sponsorship agreement with Life Time.
OLDENZAAL, the Netherlands (BRAIN) — Oregon-based apparel recycler The Renewal Workshop has been acquired by the global textile supply chain provider Bleckmann, the companies announced Wednesday.
SEATTLE (BRAIN) — PNW Components products valued in excess of $500,000 were stolen from a delivery truck Monday night.
A shipping broker reported the theft that occurred in San Bruno, California, while the truck was on the way to PNW Components' Sacramento warehouse.
CUMBRIA, England (BRAIN) — Lyon Cycle announced a United Kingdom distribution agreement with Industry Nine. The brand will be led in the UK by Lyon Cycle Market Manager Jordan Lunn.
PARK CITY, Utah (BRAIN) — SRAM has committed to a multi-year agreement with the organizers of The Big Gear Show, which will hold its second event this August here.
WELLINGBOROUGH, United Kingdom (BRAIN) — Storskogen UK has acquired the majority of shares of cycling parts and accessories distributor Extra UK.
VICENZA, Italy (BRAIN) — The investment firm Carlyle has agreed to buy the Italian protective gear brand Dainese Group. Dainese offers gear for powersports and mountain biking.
BOULDER, Colo. (BRAIN) — For our March magazine edition, we asked our State of Retail panel members: How do you handle requests to service direct-to-consumer brands of bicycles and e-bikes?
While the number of dealers for the top four brands remain stable, a closer look behind the numbers invites some interesting conjectures about the brands' strategy.
MILAN (BRAIN) — Pirelli has begun making its high-end P Zero Race road and mountain bike tires at its factory in Bollate, Italy. The factory, first opened in 1962, was recently modernized to accommodate production of the brand's high-end models.
CHANHASSEN, Minn. (BRAIN) — Life Time Group Holdings, the health club operator that also owns major cycling events such as Sea Otter Classic, UNBOUND Gravel, and the Leadville 100, recovered from pandemic club shutdowns in 2021 to see a 57.8% increase in company-wide revenues, to $1.3 billion.
MONTRÉAL (BRAIN) — Dorel Industries is reporting that its Dorel Sports division recorded a 12.2% increase in revenues last year, its final year before the bike division's sale to Pon Holdings. The acquisition was completed on Jan. 4.
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