News

High tech and bike worlds to collide

Posted April 15, 2013

BOULDER, CO (BRAIN) — Bike geeks and computer geeks (and one and the same) will come together next month at a "Hackfest" here, where developers will be challenged to come up with bike-themed mobile or web applications in three hours or less.

SRAM launches 11-speed road, hydraulic disc and rim brakes

Posted April 15, 2013
Hydraulic brake options for new 11-speed Red and 10-speed S-700 levers
SRAM"s new Red hydraulic rim brake

CHICAGO, IL (BRAIN) —  SRAM on Monday went public with its long-rumored 11-speed road groups and hydraulic disc and rim brake options for the road.

Trek dealers invited to traffic-count webinar

Posted April 15, 2013
OMAHA, NE (BRAIN) — Trek dealers are being invited to a webinar on improving sales hosted by Harvest Retail Marketing, a marketing agency exclusively serving independent Trek Bicycle retailers. 
 

Q1 sales trend down, but Leisure Trends says don’t worry yet

Posted April 12, 2013

BOULDER, CO (BRAIN) — Retail sales are trending down through the first quarter this year compared to last year but that’s no reason for suppliers to panic, JJ Rudman, retail analyst for Leisure Trends Group, told attendees on a webinar yesterday.

Pivot promotes Cramton to marketing manager

Posted April 12, 2013

TEMPE, AZ (BRAIN) — Pivot Cycles has promoted Lisa Cramton to marketing manager.

UCI backs down from divisive rule - for now

Posted April 11, 2013

AIGLE, Switzerland (BRAIN) — The UCI said it won't enforce a rule this season that penalized its licensed athletes who competed in non-sanctioned events. But cycling's international governing body said it plans to enforce the rule next season.

Rich Kelly heads new projects for NBDA

Posted April 10, 2013

COSTA MESA, CA (BRAIN) — The National Bicycle Dealers Association has hired Rich Kelly as project director to head up new initiatives that will enhance the benefits available to the retail group’s members.

LeMonds and Andreu to speak at Austin event

Posted April 10, 2013

AUSTIN, TX (BRAIN) — Several noted critics of Lance Armstrong are venturing into the retired racer's hometown this month to speak at a symposium about doping in cycling.

New Belgium hosting Bike Summit this week

Posted April 10, 2013
FORT COLLINS, CO (BRAIN) — New Belgium Brewery, a Colorado beer maker that has often tied its fortunes to the bicycle, is hosting a summit of national bike advocacy leaders at its headquarters, starting Thursday.
 

REI's Jewell confirmed as Interior secretary

Posted April 10, 2013
President Obama and Jewell at her nomination announcement.

WASHINGTON, DC (BRAIN) — The U.S. Senate has approved REI's chief executive Sally Jewell as Secretary of the Interior.

Boardman Bikes appoints North American sales director

Posted April 10, 2013

SEATTLE, WA (BRAIN) — The British bike brand Boardman Bikes has appointed its first North American sales direct, Fletch Newland. Newland has worked for FSA and Cervelo in the past.

Liv/giant announces latest design contest winner

Posted April 10, 2013
The Liv/Giant Inspire 2013 bike

NEWBURY PARK, CA (BRAIN) — Barbara Greenlee of Bothell, Washington, is the latest winner of the Liv/giant bike design contest, which the Giant USA-owned women's bike brand runs with the Young Survival Coalition. 

Webinar to focus on emerging categories, sales data and more

Posted April 10, 2013

BOULDER, CO (BRAIN) — Leisure Trends Group will present a webinar Thursday that will include 2012 retail sales data and a look at emerging product categories, including new technologies.

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