News

Suspension Experts launches Cane Creek shock demo program

Posted May 31, 2013

ASHEVILLE, NC (BRAIN) — Mountain bikers interested in trying before buying can now demo two of Cane Creek’s rear shocks via a new program launched by suspension system service and tuning company Suspension Experts.

Trek adds long-travel 29ers, brings Project One offroad

Posted May 31, 2013
A custom Project One Superfly SL

MADISON, WI (BRAIN) — Trek on Friday announced several new long-travel 29er mountain bike models and announced it would offer its Project One custom bike program on several mountain bike models. Project One had previously been available only for road and triathlon bikes.

Stages releases firmware update

Posted May 31, 2013

BOULDER, CO (BRAIN) — Stages Cycling has released a firmware update for its Stages power meter.

ISPO honors best start-up companies

Posted May 30, 2013

MUNICH, Germany (BRAIN) — German trade show organizer ISPO has named one overall and seven category winners of its biannual "Bike Industry’s Best Start Ups" awards. The eight winners were selected from 188 entries, with the majority of product submissions coming from the e-bike and urban segments. 

SmartEtailing promotes two

Posted May 30, 2013

BOULDER, CO (BRAIN) — SmartEtailing has promoted Technical Support Manager Jon Jeffress to the newly created position of Senior Technical Specialist. Tech Specialist Paul Ribich was also promoted to fill Jeffress’ former position. 

Bike use continues to grow—fastest among communities of color

Posted May 30, 2013

WASHINGTON, D.C. (BRAIN) — A first-of-its-kind report titled “The New Majority: Pedaling Towards Equity” shows that more women, youth, and minorities are getting on their bikes.

New company offers custom cargo bikes

Posted May 30, 2013
Design Logic bikes feature integrated rear racks

PHILADELPHIA, PA (BRAIN) — A three-year-old Pennsylvania brand is offering custom U.S.-made cargo bikes and electric bikes, bringing utilitarian options to consumers with specific needs.

Soleus entering bike market with GPS-enabled Draft computer

Posted May 30, 2013

AUSTIN, TX (BRAIN) — Soleus, a major supplier of sports watches to the running and fitness market, is entering the bike world with a GPS-enabled bike computer that will retail for $99. 

Uncommon signs Chamois Butt’r

Posted May 29, 2013
PLEASANT VALLEY, MO (BRAIN) — Chamois Butt’r has signed with Uncommon Communications for media and PR representation, the companies announced this week.
 

Thorpe Marketing expands, hires Ross

Posted May 29, 2013

BOULDER, CO (BRAIN) — The cycling industry marketing services company founded by Jasen Thorpe two years ago has a new name, a new website and a new employee.

Continuing education for retailers through Mann University

Posted May 29, 2013

ASHEVILLE, NC (BRAIN) — The Mann Group has launched a new training program for retailers in the cycling, outdoor and running industries. Mann University is a five-module curriculum that will run in four sessions in 2013.

OGC and VINA agree to each distribute Vittoria and Selle Italia in Canada

Posted May 28, 2013

St. LAURENT, Québec (BRAIN) —Vittoria Industries North America and Outdoor Gear Canada have each agreed to distribute Vittoria and Geax tires and Selle Italia saddles in Canada, the companies announced Tuesday.

Ohio bike-to-school contest sets record

Posted May 28, 2013
Overflow bike parking on Bay Middle School’s front fence.

ROCKY RIVER, OH (BRAIN) — More than 4,000 students at five schools in Cleveland’s suburbs rode to school during a three-week Bike to School Challenge that concluded Friday.

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