News

Posted April 19, 2013
The new BR-M987 is Shimano's lightest disc brake ever.

IRVINE, CA (BRAIN) — Shimano's top line XTR mountain bike group is getting updated, lighter disc brake components, a lighter bottom bracket, a more durable chain and a super light carbon tubular 29er wheelset.

Posted April 19, 2013

PORTLAND, OR — Do you ride an electric bike or know someone who does?

A university researcher is asking U.S. e-bike riders to participate in an online survey at tinyurl.com/e-bike-survey.

Posted April 18, 2013

MONTEREY, CA (BRAIN) — Retailers were awash in data Thursday as the second annual IBD Summit wound down with sessions on key performance metrics used by the National Bicycle Dealers Association’s Profitability Project and why the oft-neglected triathlon market is a valuable segment dealers shouldn’t ignore.

Posted April 18, 2013
Siblings bring family values to the North American Handmade Bicycle Show
This article appeared in the March 15 BRAIN

DENVER, CO (BRAIN) — Exhibitors at the North American Handmade Bicycle Show like to talk about the “family” of artisan builders, and in some cases the familial relationship is literal. The show floor at the Colorado Convention Center included father-son partnerships and a few husbands and wives.

Posted April 18, 2013
German brand makes leap into GPS; adds power meter compatibility with flagship Rox 10.0 model.
The Rox 10.0

MALLORCA, Spain (BRAIN) — Sigma is taking aim at the enthusiast market with its first GPS-equipped bike computer that also uses the widely adopted ANT+ protocol to read data from external sensors and power meters.

Posted April 18, 2013

VAN NUYS, CA (BRAIN) — On Wednesday the Reuters news service, citing unnamed sources, reported that Easton-Bell Sports owner Fenway Partners was getting ready to sell the company.

Posted April 18, 2013

MONTEREY, CA (BRAIN) — Homing in on many brick-and-mortar retailers’ most daunting concerns—how to survive and thrive amid online price slashing and better market themselves in the crowded digital marketplace—the second edition of the IBD Summit kicked of Wednesday with a round of spirited programming.

Posted April 17, 2013

NEW YORK, NY (BRAIN) — A New York law firm is launching a website intended to help victims of bike crashes connect with people who may have seen the accident.

Cyclists involved in a crash can post to the new site, BikeWitness.org, via Twitter or with Facebook from a mobile device. 

Posted April 17, 2013
Kirk Bauch, Lapierre North America's Director of Sales and Marketing

KENT, WA (BRAIN) — Lapierre, a French bike brand with little presence in North America currently, will become "the premiere performance brand" within the newly formed Accell North America, the company said this week.

Posted April 17, 2013

MONTEREY, CA (BRAIN) — John Frothingham, USADA’s chief operating officer, had no surprises to rouse a lethargic after-lunch seminar dubbed “Clean Cycling: Suppliers and Sport Working Together.”

Posted April 17, 2013

OSAKA, Japan (BRAIN) — Mountain Bike Hall of Famer Junzo Kawai is back with a new company, SunXCD, offering a hubset, cranks and rims, and a promise of more things to come. 

Posted April 17, 2013

SEYMOUR, CT (BRAIN) — Thule will be a presenting sponsor for the cross-country mountain bike race and the road time trial at June's GoPro Mountain Games in Vail, Colorado.

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