News
SARATOGA SPRINGS, NY (BRAIN) — Serotta will be providing GPM10, a London-based operator of bike touring and training camps, with a rental fleet of top-of-the-line Serotta MeiVici bicycles, the companies announced.
![Rock N Road’s new Body Geometry Fit studio in Irvine, California, was completed in January. Rock N Road’s new Body Geometry Fit studio in Irvine, California, was completed in January.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/Irvine%20Fit%20Studio.jpg?itok=8z48PTEd)
IRVINE, CA (BRAIN) — Orange County Specialized dealer Rock N Road Cyclery has opened redesigned Body Geometry Fit studios at three of its four locations, part of the retailer’s increased focus on high-end bike fitting.
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike's first electric bike media event will open next Wednesday in Rancho Palos Verdes, California, with about ten exhibitors and more than 20 journalists and more than 50 retailers registered.
ANCHORAGE, AK (BRAIN) — The owners of Anchorage retailer Chain Reaction Cycles are set to open Alaska’s first Trek concept store in March.
CHAPEL HILL, NC (BRAIN) — Performance Bicycle is plotting an aggressive growth strategy in the first half of 2013, with plans to open five stores in Florida — its first locations in the state — and one new store in Arizona.
![Pull Magazine Pull Magazine](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/Jan-Feb_Custom%20Cover%20of%20PULL.png?itok=cD-nTJDp)
GILBERT, AZ (BRAIN) — USA BMX has hired Jason “Shooter” McGuire as editor and photographer of Pull Magazine, which goes out to the race association’s more than 65,000 members.
LOS ANGELES, CA (BRAIN) — Sport Chalet on Wednesday reported disappointing earnings for its fiscal third quarter, as the company’s net loss widened to $1.9 million from $1 million a year earlier.
IRVINE, CA (BRAIN) — Shimano is continuing as a sponsor of this month's North American Handmade Bicycle Show and will use the show to promote its Alfine internal gear components, including its Alfine Di2 electronic shifting parts.
![Velo Senso saddle Velo Senso saddle](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/velosaddle.jpg?itok=LvZ46TnU)
BOULDER, CO (BRAIN) — While the Velo saddle brand is little known among U.S. bike consumers, the Taiwanese company behind the brand is a powerhouse in Asian OEM production, making saddles, grips and handlebar tape for a variety of major brands over the years.
FORT COLLINS, CO (BRAIN) — Selle San Marco North America has opened a new headquarters here, with Tom Petrie as the company's new operating manager. The company will maintain a separate shipping and receiving warehouse in Massachusetts.
PAAL-Beringen, Belgium (BRAIN) — Belgian bike manufacturer Ridley Bikes has hired Richard Wittenberg as vice president of international operations.