News

Posted February 8, 2013
VANCOUVER, British Columbia, Canada (BRAIN) — Live to Play Sports is launching Crankbrothers service centers in two locations in Canada, accessible by dealers across the country.
Posted February 8, 2013

SARATOGA SPRINGS, NY (BRAIN) — Serotta will be providing GPM10, a London-based operator of bike touring and training camps, with a rental fleet of top-of-the-line Serotta MeiVici bicycles, the companies announced.

Posted February 8, 2013
Rock N Road’s new Body Geometry Fit studio in Irvine, California, was completed in January.

IRVINE, CA (BRAIN) — Orange County Specialized dealer Rock N Road Cyclery has opened redesigned Body Geometry Fit studios at three of its four locations, part of the retailer’s increased focus on high-end bike fitting. 

Posted February 8, 2013

SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike's first electric bike media event will open next Wednesday in Rancho Palos Verdes, California, with about ten exhibitors and more than 20 journalists and more than 50 retailers registered.

Posted February 8, 2013

ANCHORAGE, AK (BRAIN) — The owners of Anchorage retailer Chain Reaction Cycles are set to open Alaska’s first Trek concept store in March.

Posted February 7, 2013

CHAPEL HILL, NC (BRAIN) — Performance Bicycle is plotting an aggressive growth strategy in the first half of 2013, with plans to open five stores in Florida — its first locations in the state — and one new store in Arizona.  

Posted February 7, 2013
Pull Magazine

GILBERT, AZ (BRAIN) — USA BMX has hired Jason “Shooter” McGuire as editor and photographer of Pull Magazine, which goes out to the race association’s more than 65,000 members. 

Posted February 7, 2013

LOS ANGELES, CA (BRAIN) — Sport Chalet on Wednesday reported disappointing earnings for its fiscal third quarter, as the company’s net loss widened to $1.9 million from $1 million a year earlier.

Posted February 7, 2013

IRVINE, CA (BRAIN) — Shimano is continuing as a sponsor of this month's North American Handmade Bicycle Show and will use the show to promote its Alfine internal gear components, including its Alfine Di2 electronic shifting parts.

Posted February 7, 2013
OEM powerhouse looks to build its own brand in the U.S.
Velo Senso saddle

BOULDER, CO (BRAIN) — While the Velo saddle brand is little known among U.S. bike consumers, the Taiwanese company behind the brand is a powerhouse in Asian OEM production, making saddles, grips and handlebar tape for a variety of major brands over the years.

Posted February 7, 2013

FORT COLLINS, CO (BRAIN) — Selle San Marco North America has opened a new headquarters here, with Tom Petrie as the company's new operating manager. The company will maintain a separate shipping and receiving warehouse in Massachusetts.

Posted February 7, 2013

PAAL-Beringen, Belgium (BRAIN) — Belgian bike manufacturer Ridley Bikes has hired Richard Wittenberg as vice president of international operations.

Posted February 6, 2013
The Race Face Next SL crank

NEW WESTMINSTER, British Columbia (BRAIN) — Wanting a pair of Race Face’s carbon Next cranksets has been a long, very long wait. It didn’t matter if you were a rider or an OEM, you took your place in line and waited.

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