News
PHILADELPHIA, PA (BRAIN) — With the launch of a new Kickstarter campaign, Redshift Sports unveiled its Switch Aero System designed to help cyclists get the most out of their road bikes.
SANTA CRUZ, CA (BRAIN) — Delving deeper into 27.5-inch wheels, Santa Cruz Bicycles has introduced the new Solo model in carbon and aluminum versions for the tweener hoop size.
BOULDER, CO (BRAIN) — Panache Cyclewear, best known for its custom team clothing program, is branching out with the addition of a casual clothing line designed for ... well, it might be easier to say what the line was not designed for.
GIFU, Japan (BRAIN) — Minoura is joining the long list of bike industry suppliers to institute a Minimum Advertised Price Policy.
SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports has hired some new faces and promoted some current employees in its Bell/Blackburn business unit.
ASHEVILLE, NC (BRAIN) — Mountain bikers interested in trying before buying can now demo two of Cane Creek’s rear shocks via a new program launched by suspension system service and tuning company Suspension Experts.
MADISON, WI (BRAIN) — Trek on Friday announced several new long-travel 29er mountain bike models and announced it would offer its Project One custom bike program on several mountain bike models. Project One had previously been available only for road and triathlon bikes.
BOULDER, CO (BRAIN) — Stages Cycling has released a firmware update for its Stages power meter.
MUNICH, Germany (BRAIN) — German trade show organizer ISPO has named one overall and seven category winners of its biannual "Bike Industry’s Best Start Ups" awards. The eight winners were selected from 188 entries, with the majority of product submissions coming from the e-bike and urban segments.
BOULDER, CO (BRAIN) — SmartEtailing has promoted Technical Support Manager Jon Jeffress to the newly created position of Senior Technical Specialist. Tech Specialist Paul Ribich was also promoted to fill Jeffress’ former position.
WASHINGTON, D.C. (BRAIN) — A first-of-its-kind report titled “The New Majority: Pedaling Towards Equity” shows that more women, youth, and minorities are getting on their bikes.
PHILADELPHIA, PA (BRAIN) — A three-year-old Pennsylvania brand is offering custom U.S.-made cargo bikes and electric bikes, bringing utilitarian options to consumers with specific needs.
AUSTIN, TX (BRAIN) — Soleus, a major supplier of sports watches to the running and fitness market, is entering the bike world with a GPS-enabled bike computer that will retail for $99.
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