News
FRIEDRICHSHAFEN, Germany (BRAIN) — Joe Breeze embraces the latest mountain biking trends—enduro racing and 27.5-inch wheels—while at the same time evoking the sport’s roots in introducing the new Breezer Repack all-mountain rig.
FRIEDRICHSHAFEN, Germany (BRAIN) — Almost a year and a half since Shimano acquired Dutch company BikeFitting.com, the components giant gave a peek at its upcoming fitting system at Eurobike.

ARGENBÜHL, Germany (BRAIN) — At the Eurobike Demo Day here Tuesday, fans of Lightweight were thrilled to see the wheelmaker's first real foray into the frameset market. And fans, competitors and observers were mildly surprised at exactly how the company is executing its frame project.

ARGENBÜHL, Germany (BRAIN) — “I nearly didn’t bring this back,” said Ian Ganderton, as he dismounted Salsa’s new carbon fat bike, the Beargrease.
ARGENBÜHL, Germany (BRAIN) — Building on the stellar reviews and difficult-to-keep-up-with aftermarket and OE demand for its Lev dropper, Taiwanese supplier KS Suspension is set to bring to market an expanded line of the seatposts at a host of price points.

ARGENBÜHL, Germany (BRAIN) — Gates Carbon Drive has come a long way from its early days dressing up single-speed mountain bikes with near silent running and hassle-free—i.e., chain lube-free—maintenance.

ARGENBÜHL, Germany (BRAIN) — A frequent sight at the Eurobike Demo Day the last few years has been the dozens of cyclists wearing bright-colored, stretchy jerseys with shorts that appear to be on inside-out.

FRIEDRICHSHAFEN, Germany (BRAIN) — Despite bad weather that dragged down bike sales this spring, industry leaders speaking on a panel Tuesday at Eurobike are optimistic about the spark electric bikes and new technologies will continue to provide the German market.

FRIEDRICHSHAFEN, Germany (BRAIN) — A wet and cold spring and summer dampened bike sales and inflated supplier inventories in Europe and globally, leading to rampant discounting.

MINNEAPOLIS, MN (BRAIN) — LeMond LLC has appointed industry veteran Bryan Melton as its director of sales and marketing.
Melton was most recently sales manager for Felt Bicycles where he has been for six years. He spent six years in sales and marketing at Giant Bicycles prior to joining Felt.
DUARTE, CA (BRAIN) — Folding bike maker Dahon has entered into a licensing agreement with Ford Motor Co. to produce a complete line of Ford-branded bicycles.