News

Posted August 28, 2013

FRIEDRICHSHAFEN, Germany (BRAIN) — Joe Breeze embraces the latest mountain biking trends—enduro racing and 27.5-inch wheels—while at the same time evoking the sport’s roots in introducing the new Breezer Repack all-mountain rig.

Posted August 28, 2013
The company says the system will drive dealer accessory sales

FRIEDRICHSHAFEN, Germany (BRAIN) — Almost a year and a half since Shimano acquired Dutch company BikeFitting.com, the components giant gave a peek at its upcoming fitting system at Eurobike. 

Posted August 28, 2013
Wheelmaker-to-the-stars enters the frame market, with a few surprises.
The Urgestalt at Demo Day this week. BRAIN photo.

ARGENBÜHL, Germany (BRAIN) — At the Eurobike Demo Day here Tuesday, fans of Lightweight were thrilled to see the wheelmaker's first real foray into the frameset market. And fans, competitors and observers were mildly surprised at exactly how the company is executing its frame project.

Posted August 27, 2013
The Nicolai fatty was rarely at rest on Tuesday, until the rain fell.

ARGENBÜHL, Germany (BRAIN) — “I nearly didn’t bring this back,” said Ian Ganderton, as he dismounted Salsa’s new carbon fat bike, the Beargrease. 

Posted August 27, 2013
The Lev Carbon. BRAIN photo.

ARGENBÜHL, Germany (BRAIN) — Building on the stellar reviews and difficult-to-keep-up-with aftermarket and OE demand for its Lev dropper, Taiwanese supplier KS Suspension is set to bring to market an expanded line of the seatposts at a host of price points.

Posted August 27, 2013
An OHM model with Gates drivetrain at Demo Day Tuesday. BRAIN photo.

ARGENBÜHL, Germany (BRAIN) — Gates Carbon Drive has come a long way from its early days dressing up single-speed mountain bikes with near silent running and hassle-free—i.e., chain lube-free—maintenance.

Posted August 27, 2013
These shorts are not inside out.

ARGENBÜHL, Germany (BRAIN) — A frequent sight at the Eurobike Demo Day the last few years has been the dozens of cyclists wearing bright-colored, stretchy jerseys with shorts that appear to be on inside-out.

Posted August 27, 2013
Mathias Seidler (left) and Tony Lo at the presentation Tuesday. BRAIN photo.

FRIEDRICHSHAFEN, Germany (BRAIN) — Despite bad weather that dragged down bike sales this spring, industry leaders speaking on a panel Tuesday at Eurobike are optimistic about the spark electric bikes and new technologies will continue to provide the German market. 

Posted August 27, 2013
The Open frame in black. The white is identical, except ... it's white.

ARGENBÜHL, Germany (BRAIN) — When is a new bike color news?

Posted August 27, 2013
Eurobike opens Tuesday with outdoor demo day
Flitzbike's Wooden Racer was a hit at Tuesday's Demo Day. BRAIN photo.

FRIEDRICHSHAFEN, Germany (BRAIN) — A wet and cold spring and summer dampened bike sales and inflated supplier inventories in Europe and globally, leading to rampant discounting.

Posted August 26, 2013
IRVINE, CA (BRAIN) — Shimano is voluntarily recalling its mechanical disc brake calipers for road bikes sold after February last year. 
 
Posted August 26, 2013

MINNEAPOLIS, MN (BRAIN) — LeMond LLC has appointed industry veteran Bryan Melton as its director of sales and marketing.

Melton was most recently sales manager for Felt Bicycles where he has been for six years. He spent six years in sales and marketing at Giant Bicycles prior to joining Felt. 

Posted August 26, 2013

DUARTE, CA (BRAIN) — Folding bike maker Dahon has entered into a licensing agreement with Ford Motor Co. to produce a complete line of Ford-branded bicycles.

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