News
BUENOS AIRES, Argentina (BRAIN) — Urban cycling is showing strong signs of growth throughout this South American country prompting Shimano to once again sponsor Shimano Fest Argentina.
CHICAGO, IL (BRAIN)—Utility and sustainability intersect at Green Machine Cycles, which opened in late September in Chicago’s Ravenswood neighborhood. With a focus on cargo bikes and accessories for everyday use, owner Ezra Hozinsky also aims to reduce the shop’s environmental impact.
LEXINGTON, SC (BRAIN) — South Carolina-based distributor Hawley has added WD-40 Bike products to its catalog.
GILBERT, AZ (BRAIN) — USA BMX has launched a new after school enrichment program based on a science, technology, engineering and math (STEM) curriculum. The program, which had a soft rollout in April, is now integrated into more than 20 school districts across the United States.
MORGAN HILL, CA (BRAIN) — Specialized on Thursday launched a new bike aimed at women who train and compete in triathlons. The Alias model is designed to allow riders to easily switch between a triathlon race position with aero bars and a traditional road position for training.
SACRAMENTO, CA (BRAIN) — Advocates are prepping for next month’s California Bike Summit, which will be held in Oakland Nov. 7-10.
KONA, HI (BRAIN) — Retailer and former racer Oliver Kiel is launching an educational training camp program for triathletes, called Triathlon School Hawaii.
AUSTIN, TX (BRAIN) — During October, Breast Cancer Awareness Month, Trigger Point Performance is donating $2 from the sale of each pink-colored GRID foam rollar to Mammograms In Action's nationwide grant program.
PETALUMA, CA (BRAIN) — Cargo bike company Yuba Bicycles has signed a multi-year agreement with Outdoor Gear Canada that makes OGC the exclusive Canadian distributor of Yuba’s cargo bikes and accessories.
KAILUA-KONA, HI (BRAIN) — Recon Instruments, which is introducing a "heads-up display" cycling sunglasses, is sponsoring next weekend's GoPro Ironman World Championships in Hawaii, the company announced Wednesday.
When driven by passion and executed with excellence, the local independent bike shop is the greatest retail institution in America today
IRVINE, CA (BRAIN) — Debuting the Bosch system to U.S. consumers for the first time, four bike companies are offering e-bike demos at the Department of Energy’s Solar Decathlon at Irvine’s Great Park in southern California. The event opened last Thursday and closed Sunday.
GAINESVILLE, GA (BRAIN) — Legislation proposed by three Republican state lawmakers, dubbed the most draconian ever introduced in the nation to restrict cyclist rights, has been effectively scuttled.
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